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Marketplace

How to advertise to over 50s

One man who is getting it right when it comes to marketing to the 50 plus audience.

Election 2013

Prime Minister Julia Gillard caught the pundits by surprise yesterday when she announced 14 September as the date for this year’s election. In doing so she has surrendered the incumbent government’s traditional advantage of surprise, stating that she felt this would bring more certainty to business, investors, individuals and consumers by allowing them to plan their year and that "It should be clear to all which are the days of governing and which are campaigning.” The Prime Minister went on to say, “I will ask Australians to endorse my aim to build a strong, smart, fair Australia.”

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Centrelink asset classes

YOURLifeChoices subscriber Maureen is contemplating a move to over 50s accommodation but is concerned about how Centrelink will view this asset.

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