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Time to stop the boomer bashing

As someone who sits well within the boomer age group, I was surprised and disappointed with an article I read online that put down boomers. Not only was it irritating, but the assumptions it made were simply wrong.

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Top five topics for boomers

While the internet provides a plethora of options available to browsers of all ages, which topics do you think interest the boomer market the most?

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Trending: Top five articles January 2016*

Each month, we look at the top article in five core categories of our website and give you an insight into why the baby boomer generation are so interested in the topic.

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Trending: Top five articles*

Each month, we look at the top article in five core categories of our website and give you an insight into why the baby boomer generation are so interested in the topic.

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Cut the clichés, catch the boomers!

We hear a lot about the rich, greedy boomers who are spending their kids’ inheritance, as they roll into retirement. We are also told that they are richer and better educated than previous generations. But what does this really mean for marketers and advertisers trying to target these 5.4 million Australians?

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Case Study: NAB-MLC

The campaign ensured that any YourLifeChoices visitor that was researching or interested in retirement information during the campaign duration was targeted with MLC’s brand and services available, positioning MLC as retirement experts to their target audience.

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