The cost of a good cup of coffee has skyrocketed over the past decade with material prices and labour costs increasing substantially. The introduction of home-brewed coffee through the use of coffee pod machines hasn’t had a great effect on coffee sales in shops, as the social aspect of drinking coffee while talking has remained firm. Is only a matter of time until baristas are made obsolete as just like in the car industry, machines are created that do a better job at a less expensive price?
The Americans aren’t particularly known for brewing the best tasting cups of coffee in the world, but they are innovative. The latest invention in coffee making to hit the market over in the USA is the the Briggo coffee kiosk. Needing just 12 square metres and being able to be set up practically anywhere, the Briggo coffee kiosk claims to produce the most consistent coffee you will ever purchase at a reasonable price.
The issue with barista’s is that each cup of coffee they make will be slightly different to the next. The milk may be a fraction warmer, the coffee could have been packed slightly tighter than the previous one and so on. A machine doesn’t have these inconsistency issues. The other inconsistency with a barista is that you won’t always have the same barista serving you. They are entitled to days off, holiday’s and even sick days. Barista’s also have a short life-span in any one café which also causes issues. This is where the machine certainly has greater benefits than a temperamental barista.
So what makes the Briggo coffee kiosk any different from a regular coffee machine you find at a 7-Eleven or on a train platform? The Briggo coffee kiosk is far more advanced with a computer monitoring system and 250 sensors which ensures the coffee is consistent. Furthermore, through the use of a smartphone App, you can specify exactly how you want your coffee. For example, you can request a large latte with one shot of caramel syrup, three quarters the normal amount of milk and some cinnamon on top and the person ‘behind you’ in the queue will never know. Any realistic request using the ingredients in the machine can be made. You can then save your favourite order on your smartphone App and request it every single time without having to ever repeat your order. Payment can then be made via the App or with cash.
Would you be satisfied with buying your coffee from a machine? Do you enjoy the smalltalk with your local barista? Is saving a dollar on a coffee worth putting someone out of a job?