New phone app to convert hobbies into businesses

Volunteers needed to test new training app for aspiring older businesswomen

An app to turn hobbies into cash

A new smartphone app will be launched on January 23 to help older women gain the confidence and skills needed to turn their hobbies into extra income through online microenterprise training.

The brainchild of Myfan Jordan’s 2017 classroom-based program Money for Jam, the app is a technology solution to the growing issue of poverty among women over 50.

Supported by socially progressive think tank Per Capita, Ms Jordan, who is the firm’s social innovation projects manager, said the program and app were designed by older women, for older women.

She said that currently, Money For Jam is recruiting older women to trial the app for two years while it is being refined.

“They don’t need to have highly evolved tech skills to take part, just a smartphone or tablet,” she said.

The trial is a closed group, which means the app can only be downloaded if you register with Money for Jam. To register, contact Myfan Jordan at by January 18.

Speaking during last year’s classroom-based program, Ms Jordan said that six of the eight women enrolled – aged 55 to 65 – graduated with a “well-defined microenterprise idea”.

Of those who did not complete the program, one was offered full-time work and the other went on to study.

“The feedback from the graduates suggests that Money for Jam helped them overcome the fear of operating in a competitive market and especially coping with barriers in the masculine world of business,” she said.

“The program re-imagines traditional approaches to business within a more feminised framework.

“With diminishing self-worth identified as a key hurdle for older women, Money For Jam combines enterprise skills-development with regular ‘wellbeing boosts’ for participants. One-on-one mentoring supports women to develop ideas based on their individual strengths and skills, and ongoing peer support structures promote sustainable outcomes for participants.”

Funding from the Gandel Foundation and Equity Trustees has allowed Money for Jam to hire IT talent to design the tool.

Do you have an idea for a micro-business of your own? Have you ever been in business? What do you consider are barriers for older entrepreneurial women?



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    10th Jan 2018
    I think the barriers of older entrepreneurial women are usually ones we put up ourselves, our lack of confidence sometimes pulls us down and thinking we are too old to learn something new. I know for one I have retrained in various professions many times, but many women don't think this is necessary. Learning new things keeps the brain active and it's fun especially if you can concentrate on an area you love. Someone told me once that full time work 9-5 will eventually disappear in the future and we will have jobs and skills in various areas. Well I'm a Hairdresser/Beauty Therapist, Marriage/ Funeral Celebrant, personalise candles for weddings, sell jewellery from an online shop all from home. Looking at renovating a little unit to flip or for investment. The world is your oyster you just have to have confidence to say you can do it.
    10th Jan 2018
    Olga, I understand the Men's Shed but I am really having trouble getting the gist of this article. As women most of us are good at crafts and home design etc etc however making money from it is not that easy. People love homemade items but won't pay for the hours it takes to create the item. I think the men's shed have it sorted. They have the fun of doing and making things together and they are happy to do things for charity. In return people donate wood and other items to keep them going.

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