Drew explains why it is a bad idea to return junk mail using postage-paid envelopes
Earlier this week, Drew received a chain email urging all recipients who receive junk mail with their bank and utility statements to send the information straight back in the return envelope. Drew explains why this is a bad idea.
My initial thought when reading the email was “what a great idea” as I am constantly receiving junk mail offers and brochures with my bank statements and other utility bills. Then reason kicked in and the question of “who will really pay for the cost of the return envelope?” hit me. The answer is the customer. These companies are successful because they are so good at passing on the fees to their customers in all aspects of their business. Sending back the junk mail enclosed with statements will only hurt yourself and other customers in the long run.
If you receive this email, you should reply to everyone who received it urging them not to forward it on (you can link to this article if you feel it would help) and then delete the email without forwarding it on yourself.
I have included a snippet of the email below:
When you get 'ads' enclosed with your phone or utility bill, return these 'ads' with your payment. Let the sending companies throw their own junk mail away.
When you get those 'pre-approved' letters in the mail for everything from credit cards to 2nd mortgages and similar type junk, do not throw away the return envelope.
Most of these come with postage-paid return envelopes, right? It costs them more than the regular 60 cents postage, 'IF' and when they receive them back. It costs them nothing if you throw them away!
The banks and credit card companies are currently getting a lot of their own junk back in the mail, but folks, we need to OVERWHELM them. Let's let them know what it's like to get lots of junk mail, and best of all they're paying for it...twice!
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