iTunes Radio launches in Australia

Australia is the first country outside of the US to receive the music streaming service.

iTunes Radio launches in Australia

Launched last week in Australia, iTunes Radio is a music streaming service which gives you access to pre-configured music stations and allows you to create new ones based on songs which you have chosen or previously played.

Music streaming services aren’t a new thing in Australia, as Spotify launched in 2012 to much fanfare. It has already captured a large portion of the online music streaming audience.

Just like Spotify, iTunes Radio has both a free and a paid service. The free service is supported by advertising while the paid version, which costs $34.99 a year, is ad free and allows you to store all of your music in Apple’s cloud service.

As you use iTunes Radio more, the service ‘learns’ your music tastes by recognising when you press the star button on any song you like, or when you hit the skip button on songs you don’t.

The key reason for the launch of iTunes Radio for Apple is the feature they have inserted into the system that allows any user to one-touch purchase a song as it is playing on their stream. This should provide Apple with an additional revenue source and which can only be beneficial to their profitability going forward.

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