If you’ve spent any time on Facebook lately, you’ve probably noticed a flood of ads promising the latest and greatest in AI-powered video creation.
Slick, professional-looking banners touting ‘revolutionary’ tools that can turn your text into stunning videos with just a click. Sounds tempting, right?
But before you rush to try out the next big thing in artificial intelligence, it’s time for a reality check: millions of users are being targeted by a sophisticated scam that could put your personal information—and your device—at serious risk.
The rise of fake AI video editor ads
Cybersecurity experts at Google’s Mandiant Threat Defense group have sounded the alarm on a new campaign, tracked as UNC6032, that’s sweeping across Facebook and LinkedIn (a social media platform for professionals and entrepreneurs).
This group, believed to have ties to Vietnam, is exploiting the current buzz around AI tools, especially those that generate videos from text prompts.
Their method? Creating thousands of fake websites that mimic legitimate AI video generators like Canva Dream Lab, Luma AI, and Kling AI.
These aren’t just harmless copycats. Clicking on these ads can lead you to download malware—malicious software designed to steal your information or give hackers access to your computer.
According to Mandiant, the campaign has already reached over 2.3 million users through just 120 sample ads. And that’s likely just the tip of the iceberg.
How the scam works
The scam is devilishly simple. You see an ad for a new AI video tool, perhaps one you’ve heard about in the news or from friends.
The ad looks legitimate, often using real branding and professional graphics. You click through, eager to try it out. But instead of a cutting-edge AI tool, you’re prompted to download a file or enter your details. That’s when the trouble starts.
Behind the scenes, the download installs malware—often Python-based infostealers or backdoors—onto your device. These programs can quietly siphon off your passwords, banking details, and other sensitive information.
In some cases, they can even give hackers remote access to your computer, putting your files and privacy at risk.
Why are you especially at risk?
While anyone can fall victim to these scams, Australians are often targeted for a few reasons.
Many of us are keen to keep up with technology, but we may not always be as familiar with the latest online threats.
Scammers know this and design their ads to look as trustworthy as possible, often using language and imagery that appeals to a broad audience.
Plus, with the rise of AI in everything from photo editing to genealogy, it’s easy to see why so many are curious to try these tools. But as the experts warn, ‘the temptation to try the latest AI tool can lead to anyone becoming a victim.’
How to protect yourself
So, what can you do to stay safe? Here are some practical tips:
1. Be sceptical of social media ads: If an ad seems too good to be true, it probably is. Don’t click on links from ads or messages unless you’re absolutely sure they’re legitimate.
2. Check the website address: Scammers often use web addresses that look almost—but not quite—like the real thing. Always double-check the URL, and if in doubt, search for the tool’s official website using a search engine.
3. Don’t download files from unknown sources: Only download software from trusted, official websites. If you’re prompted to download something unexpectedly, close the page.
4. Use security software: Make sure your computer and devices have up-to-date antivirus and anti-malware protection. There are plenty of reputable options out there—don’t leave yourself unprotected.
5. Stay informed: Scams are always evolving. Keep up with the latest news on online threats, and talk to friends and family about what you’ve learned.
Credit: A Current Affair / YouTube
What to do if you think you’ve been scammed
If you suspect you’ve clicked on a fake ad or downloaded something suspicious, don’t panic—but do act quickly.
Run a full scan with your security software, change your passwords (especially for email and banking), and consider reaching out to a tech-savvy friend or professional for help. The sooner you act, the better your chances of minimising any damage.
The bottom line
AI is changing the way we live, work, and play—but it’s also giving scammers new ways to trick us. By staying alert and following a few simple precautions, you can enjoy the benefits of new technology without falling victim to the latest online threats.
Have you seen any suspicious ads on Facebook or other social media platforms? Have you ever been caught out by a scam? Share your experiences and tips in the comments below—your story could help someone else stay safe!
Also read: Australians lose millions to fake brand scams on social media—here’s how to spot them
