Hainan Airlines has taken the haute (meaning ‘high’) couture a little too literally, with its flight crew’s amazing new uniforms.
The airline has teamed up with fashion designer Laurence Xu to create these elegant ensembles that debuted at Paris Couture Week earlier this year.
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading,” says Xu Fei, brand director of Hainan Airlines.
“We are not only creating a new uniform but also showing the internationalised image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy.”
From the catwalk to the runway, these are undoubtedly the finest airline uniforms in the sky – taking haute couture to a whole new level.
What do you think of the new uniforms? Which airline has your favourite uniforms?