Are your TV viewing options about to get a giant boost?
Foxtel is set to announce a partnership with Netflix.
Informed sources say the move will see the addition of Netflix as an app on IQ 4 boxes and an updated Foxtel remote control that includes a Netflix button.
Why the liaison? New research from Roy Morgan might explain.
According to Roy Morgan, 13.355 million Australians have either Netflix or Foxtel.
Analysing the two services separately shows 11.5 million Australians have a household subscription to Netflix whereas around five million have a household subscription to Foxtel and three million have access to both Netflix and Foxtel.
Tech and lifestyle website ETFM says that maintaining those three million subscribers by giving them easier access to their Netflix account with a single remote control – that rumours suggest will incorporate voice control – is critical to reducing churn (customers who cancel their service). “For Netflix, the two million Foxtel users who do not currently have a Netflix subscription is an opportunity. It is for that reason there is some chance that Netflix will include a free trial period for Foxtel users,” the website says.