Aussies concerned about commercial influence in news
More than eight in 10 Australian adults are concerned about large advertisers influencing the news, according to new research from the Australian Communications and Media Authority (ACMA).
The research was released in conjunction with an ACMA discussion paper, 'Impartiality and commercial influence in broadcast news'.
ACMA Chair Nerida O’Loughlin said the organisation is looking at how the commercial broadcast news industry had changed due to digital disruption and whether current regulatory arrangements are fit for purpose.
“There is ongoing debate about the credibility of news delivered online. But TV and radio remain an important source of news for the majority of Australians. If audiences have concerns about the credibility of news on TV and radio, then these need to be addressed by industry,” Ms O’Loughlin said.
The ACMA research highlights a range of concerns from Australians about the impartiality of, and commercial influence in, news:
- 88 per cent are concerned news is made more dramatic or sensational to attract more readers or viewers.
- 85 per cent are concerned news is reported from a particular point of view rather than being balanced or impartial.
- 79 per cent were concerned that there was difficulty in telling when a journalist is expressing an opinion rather than reporting the facts.
- 77 per cent are concerned about commercial businesses paying to have their products or services featured in the news, but not disclosing the payment.
- 97 per cent reported noticing commercial influence in at least one news source.
- 58 per cent consider that there is now more commercial influence in Australian news today, compared with three years ago.
“As Australia’s broadcasting regulator, we want to make sure that current regulatory arrangements still do the job they were designed to do in the contemporary broadcasting news environment,” Ms O’Loughlin said.
“For example, we are interested in whether the move from half-hour news bulletins towards hour-long hybrid news and current affairs programs has impacted the impartiality of news reporting.
“It’s also an opportunity to look at principles relating to impartiality and commercial influence that might usefully apply to the delivery of news on online platforms.”
Are you concerned about commercial interests influencing the news?
All advertizing should be declated at the beginning of the story so that we can have the choice of muting it or changing channels. If a station is receiving cash or other incentives to run a story it should be classed as advertising. This should include propaganda from the government in power.
You can do nothing about bias but you can fact check stories and apply heavy fines for deliberatley just making up lies in order to influence the population.
As it is, I know few people who take "News" stories at face value. News as it is now is becoming irrelevant, the media providers are destroying their own industry.
If you want to put yourself forward as a news provider, you need to be able to distinguish between news, gossip and advertising.