Come on Aldi - size matters!
I’m a big fan of Aldi, but its latest move has me puzzled. When I shop, I like to know the details of what I’m buying – the ingredients, in particular the quantities of sugar and salt, and is the product wholly Australian grown and made? I’m sorry, but there have been too many reports of serious illness originating from non-Australian frozen fruits and vegetables to not want to know. So labels are important, labels that I can read without the need to carry a magnifying glass. Aldi has started phasing in smaller labels on its products in all stores across Australia. The size of the type has shrunk from five point to three point and bold words are now normal font. The result? For some people, the labels will be impossible to read. And there will be few staff on hand to help. Come on Aldi, think again.