Does this pole-dancing promotion fuel paedophile culture?
A company advertising a backyard pole-dancing kit has sparked controversy with its use of pre-pubescent girls swinging around a pole to promote the product.
The 35-second video has been viewed 1.8 million times and has received 3500 comments – most of which are angry.
The company, GymPole, said it "just wanted to promote juniors in pole sports as we think they are super talented”.
But others say it exploits children and fuels paedophile culture.
Some have defended the advertisement saying “it makes me happy to see this commercial done with children. It helps to take away the negative associations that society has [with pole dancing], while showing it is a fun and good sport.”
Parenting author and teen girl educator, Dannielle Miller said: “The slow-mo crotch-cam type shots in the promotional video for Gympole do make me feel uncomfortable."
However, Professor Catharine Lumby from Macquarie University says that pole dancing is increasingly seen as a legitimate form of exercise.
“We know we need to encourage young girls to exercise. I did my own form of pole dancing, improvised around a Hills hoist when I was eight years old,” quipped Professor Lumby.
“Pre-teen girls love dancing, mucking around and showing off. They enjoy gymnastics and the big danger here is that maybe it’s the adults who are sexualising them rather than them sexualising themselves.”
“We need to be very cautious of imposing adult ideas on young girls,” said Professor Lumby.
Read more at news.com.au
What are your thoughts about this video? Do you think it goes too far?