Have you noticed a sameness about the messaging you are seeing on television during the pnademic?

When a company or brand releases a Coronavirus response ad, they might tell you that we're living in "uncertain times", but that "we're here for you".

They may say their top priority is "people" and "families" by bringing their services to the "comfort and safety of your home". And don't forget: "we're all in this together!"

Watch the below video and see how many of the exact same instances you notice in ads on Australian television at the moment.

According to the person who compiled the video, "many companies have found themselves short on cash, almost overnight. They needed to get a message out - and quick. They asked their teams to throw something together. Since they can't film a new ad because of social distancing, they compiled old stock b-roll footage and found the most inoffensive royalty-free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another."

How many of the same types of ads do you recall seeing on Australian television?