Facebook also tracks non-users
The Facebook witch hunt continues, with concerns over the social media giant's respect for data privacy.
Since Facebook acknowledged that infomration of millions of users wrongly ended up in the hands of political consultancy firm Cambridge Analytica, it has come under fire for what are seemingly all sorts of breaches of confidence.
The latest is that Facebook collects the “data of people who have not signed up for Facebook.”
Chief Executive Mark Zuckerberg claims that its for for security reasons, but the fact of the matter is, it's how the internet works.
“This kind of data collection is fundamental to how the internet works,” Facebook said in a statement to Reuters.
“There are basic things you can do to limit the use of this information for advertising, like using browser or device settings to delete cookies. This would apply to other services beyond Facebook because, as mentioned, it is standard to how the internet works.”
According to a Reuters' report, Facebook often installs cookies on non-users’ browsers if they visit sites with Facebook “like” and “share” buttons, whether or not a person pushes a button. Facebook said it uses browsing data to create analytics reports, including about traffic to a site.
The company said it does not use the data to target ads, except those inviting people to join Facebook.