Psychology of colours in advertising

Colours can affect how customers think about a business or product. Psychologists believe that some colours have more impact on positive customer responses. Colours influence quality, strength, femininity or masculinity.

Red
You can use red to promote cars, games, energy drinks and exercise. The red colour transmits energy and increases the blood pressure and increases the possibility of more visible ad. This colour encourages people to make quick decisions, so companies and institutions use red in their billboards for this purpose.

Feel the feeling of love, passion, sensitivity, and pink colour, the feeling of friendship and tolerance.

Pink is feminine and is used to advertise feminine products.

The dark red colour conveys the concept of power, decisiveness, anger, leadership, courage, passion, mischief, anger, and eventually brown colour, creating a sense of stability and colour of the masculine.

Orange
The orange colour is effective in conveying a sense of happiness, creativity, decision, attractiveness, success, encouragement, and motivation. This colour is not as stimulating as red, but it increases mental activity. Since orange colour can increase appetite, it can be used in packaging and food advertising boards. In the toys industry, orange is also very effective.

Green
This colour is the colour of nature and is a symbol of growth, balance and harmony, novelty, fertility, safety, healing, stability, stability and hope, you can use this colour in advertising of health products and pharmaceuticals. This colour provides comfort and ease for the human eye.

Blue
The blue colour in the packaging and brand of the company is very suitable for cleaning products and filters for water purification, cleaning liquids, beverages, air lines and airplanes, air conditioning, sea voyages and mineral water.

Purple
This colour has red and blue colour stability. This colour is a symbol of royalty, power, originality, luxury, ambition, exuberance, wisdom, authority, independence, and creativity. Children and women prefer purple to other colours, hence the use of purple in the advertisement of products for children and women is appropriate. Dark purple meaning depression and frustration and purple

Brightness gives you romance and nostalgia.

Yellow
This colour is one of the most energy-intensive colours and is known as the colour of hope. The bright yellow colour in the design can inspire a sense of happiness and pleasure.

3 comments

Yes there is a hell of a lot in Advertising -- ie -- where it is placed and how -- and they always say that people never look up -- best at eye level AND also people have very short memories -- 

I guess that why politicians get away with so much

PlanB - I was told by one of the staff, if I was looking for a nice inexpensive greeting card, they are usually on the bottom rows. We all know how dear greeting cards can be. I refuse to pay $6.99+ when you can get one for $2.99. I have a glitter pen and you can tizzy up a plain card to look lovely. 

 

.... I purchased a pack of 6 x Glitter pens approx. 4 years ago!  All diff. colours!  They are still going strong!  I thought they would have all dried up by now!  Good value!     :-)

Yes HOLA -- that is so -- also you find that in the Groceries as well the dearer things are on eye level--  I buy the cards from the cheap shop --IF and WHEN I send any -- and thats not often -- pay one Dollar -- and put your own verse in it

HOLA,   i rarely buy expensive cards,   at the beginning of the year,   i go to the $2 shop,   they have cards ranging from $2 ,   to $10,    i buy all the cards i think i need for the year,    eg,   the kids , grandkids,   close friends,    so i have them ready,  and dont forget,    although, early this year,   i had one card i thought i had posted,   only to find about 2 months after the birthday,    it wasnt sent,      I have started to make sure i have a couple of sympathy cards also,  as a couple of unexpected deaths have occured,       the cards never go astray,    i cant see the point in paying 10/ 15 bucks for a card  that most people put away,  [if not thrown away]    never to be seen again,    

The influences of colour theory date back to the Ancient Egypt

.

In a world where we are saturated with advertising, colour demands our attention more than black and white does.

3 comments



To make a comment, please register or login

Preview your comment