Top five articles June 2016

Finance
Article: Is Centrelink checking your bank account
Why it worked: Older Australians receiving benefits such as the Age Pension are concerned about having this essential income reduced. Even though the majority of these members have nothing to hide, fears of bureaucratic interventions run high.
Author: Debbie McTaggart

Retirement
Article: Has Brexit ruined your retirement
Why it worked: This article was released in the aftermath of England’s vote to leave the EU. Written by a highly respected financial commentator, an author who resonates well with our audience, the title hit at the very heart of older Australians’ financial concerns.
Author: Noel Whittaker

Travel
Article: Top 10 world’s unfriendliest cities
Why it worked: Social interactions on a holiday can make or break your experience. Identifying cities to avoid piqued our members’ interest.
Author: Leon Della Bosca

Health
Article: How farting is good for your health
Why it worked: Breaking wind is a naturally occurring bodily function. Members are always interested in understanding why such a function occurs and perhaps relieved to learn that farting is a good sign of health. Often treated as a taboo subject, it was sure to click well.
Author: Leon Della Bosca

Technology
Article: 425 million user accounts hacked
Why it worked: There has been a significant uplift in the number of large websites that have been hacked in the past few years and members continue to seek ways to avoid such a security breach.
Author: Drew Patchell

With FY17 now upon us, it’s the perfect time to get to know YourLifeChoices better. YourLifeChoices is a specialist in producing engaging and targeted content for the Over 50’s market in Australia. Contact us to find out more.

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Written by Drew

Starting out as a week of work experience in 2005 while studying his Bachelor of Business at Swinburne University, Drew has never left his post and has been with the company ever since, working on the websites digital needs. Drew has a passion for all things technology which is only rivalled for his love of all things sport (watching, not playing).
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