Campaign to drive bushfire tourism

In the aftermath of Australia’s bushfire crisis, travellers are being urged to consider visiting affected areas on their next camping trip.

Caravanning and camping play a unique role in the sustainability of Australia’s tourism industry, with 30 per cent of all trips in regional Australia involving a caravan or camping.

According to Tourism Research Australia, caravan parks in the South Coast of NSW and the Gippsland regions account for the largest market share of all commercial accommodation nights in the region, at 38 per cent and 42 per cent respectively.

With this in mind, the Caravan Industry Association of Australia has officially launched the new ‘Keep on Camping’ website.

Keep on Camping helps travellers to make informed travel decisions, so that when it is safe to travel again they can get back in there to spend their money and help those communities reliant on tourism.

Caravan Industry Association of Australia chief executive Stuart Lamont said local tourism would be the key to ensuring long-term sustainability in regional tourism.

“The devastation that we have seen due to bushfires is heartbreaking, and our sincerest appreciation goes out to all communities and those volunteers on the ground who have been battling these conditions to save lives and property in the most trying of circumstances,” he said.

“Many of the affected areas should be in absolute peak season, brimming with tourists, and yet whole regions remain closed, with some caravan parks suggesting there may be weeks before reopening.

“Once these affected areas reopen, the need for tourist visitation will be vital to assisting these communities and businesses to start the long process of getting back on their feet.”

When taking a caravan or camping trip to a regional area, travellers invest money directly in local attractions, they shop at local cafes and boutiques, they buy seafood and groceries, and stay in local holiday parks. 

Through travelling to regional destinations, caravanners and campers are supporting communities, spending their money and helping those towns who need it most.

For more information visit keeponcamping.com.au

Once safe, would you consider visiting an area affected by the bushfires to boost the local economy?

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Written by Ben

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