16th Jun 2017

Australia’s first all-female ride-share service

Australia’s first all-female ride-share service
Leon Della Bosca

International ride-sharing sensation Uber has had its share of bad press lately, some of which has led to the creation of a splinter service – the first all-female ride-share service, Shebah.

There have been a few alarming stories about Uber in the news, including reports of sexual assault and indecent treatment of women by drivers. In all fairness, there have also been documented (on video) reports of customers mistreating Uber drivers, but that’s another story.

A recent report revealed that the poor treatment of women inside the organisation had led to female drivers consisting of just three per cent of Uber’s workforce compared with 25 per cent a year ago.

From the ashes of Uber’s lack of respect for women comes Shebah – Australia’s first all-female ride-share service.

Conceived and created by teacher and stand-up comedian Georgina McEnroe, Shebah aims to “help women flourish as earners, carers and social butterflies. At every stage, every age and every hour”.

Recently divorced and looking to complement her income, Ms McEnroe thought to apply for an Uber license, but after all the bad press, decided it was just too risky for a female driver.

Thoughts of her daughter’s safety, having to catch taxis or rides with potentially drunken friends late at night, led to an epiphany of sorts – a female-only version of Uber.

shebah website screenshot

Initial capital came from crowd-funding in 2016, after which, a slew of investors and corporate partners got on board.

Ms McEnroe then launched Shebah on International Women’s Day this year in Melbourne, Geelong, Brisbane and the Gold Coast and within a day her app was the most popular on the App Store.

Shebah is also now available in Sydney, the Sunshine Coast and will roll out soon in Perth, Darwin and Adelaide.

Shebah’s drivers get to keep 85 per cent of the fare, with all employees having to pass stringent checks, including full state Driver Accreditation, a Working with Children Check (or equivalent) and a current roadworthy certificate for their car.

So if you’re unhappy or feel unsafe with Uber, why not try Shebah instead?

Related articles:
Report exposes Uber's toxic culture
Uber travel tested
Uber puts rude customers on notice


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16th Jun 2017
Normally sexist operations should be shunned. Where travellers may end up alone with their driver, given the instances of predation recorded it sounds reasonable that there be a single sex alternative.

That is not to preclude the possibility of there being female on female predators but it seems reasonable to expect a much lower rate of transgression if only due to the representative numbers potentially interested.

It doesn't seem cheap to participate though. The driver pays for their licencing, their vehicle, maintenance, cleaning, fuel and other replaceables, then their time while for writing a bit of software, having a contact point, putting the word out there and making the rules others take 15%. Shouldn't 2 to 4% make them a tidy profit?
16th Jun 2017
Think it is worth the drivers while to collect 85% of fare. The cost of licencing, insurance, log book service are costs the owner/driver is up for anyway. I have used Uber many times & the drivers who have been willing to speak about the money they make say they do very well.

A lot of cost in administration, 4% would not cover the costs involved let alone a profit.
18th Jun 2017
And Shebah will no doubt be attended with Government based operating concessions. Women get a cheap process and concessions in whatever they do.
18th Jun 2017
And Shebah will no doubt be attended with Government based operating concessions. Women get a cheap process and concessions in whatever they do.
16th Jun 2017
You sh** stirer leon!
Just imagine the response if you had run a 'men only' ride share service story. Of course where the gentler sex is involved that it ok. Blatant sexism which the media ignores whilst it dishes out the glass ceiling and disadvantaged women BS. Turn on the Nine Network and/or watch a Current Affair to get an earful.
Ok leon it worked. You got me going mate...........
16th Jun 2017
Not a bad move before the driverless cars will take over.
16th Jun 2017
Yes....but will there be him and her cars.
16th Jun 2017
AH !! Decisions Decisions Jump in a driverless Taxi or one driven by a Woman.
18th Jun 2017
Why do we endorse gender based all female teams for anything, when similar all male groups are illegal.
18th Jun 2017
I would like to hear from anyone who has been a Uber or Shebah driver and see whether it is worthwhile doing to earn extra income, especially in country areas.

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