Why is Australia experiencing a boom in tourism?

Australian tourism is booming, says Tourism Australia.

Tourists flock to our fair shores

Tourism Australia has just shared some very positive news for Australian tourism, with inbound traveller numbers for the year ending March 2018 up six per cent on the global average.

Leisure and visiting friends and relatives (VFR) tourism are the leading drivers, with visitors mainly coming from China, Hong Kong, South Korea, Taiwan, the USA and Canada. Latin America is becoming a significant source market, while the number of tourists from Europe and the UK have dwindled slightly.

So, why this recent boom?

Tourism Australia has splashed out on marketing coastal and aquatic tourism, of which, being an island, we sure have plenty to offer.

It’s also spent big money promoting our burgeoning culinary scene. Well, burgeoning to the rest of the world – we’ve known about this for years!

The air routes servicing Australia have also expanded, especially from China and new low-cost carriers bringing tourists from other Asian countries.

Australia is also a safe and stable destination, which doesn’t hurt our cause; in fact, it’s the strongest motivating factor for tourists looking for a low-risk yet exciting holiday.

A surge on social media marketing and strong visiting journalist programs have also led to favourable media coverage worldwide. Think of the recent Crocodile Dundee promotion: while it was the cinematic equivalent of fake news, it certainly got the world’s attention. Missed it? Watch the trailer and see what all the fuss was about.

Read more at www.etbtravelnews.global

So, how happy are you that the rest of the world is learning about our happy home? Or would you like to keep us a secret for a little longer?



    To make a comment, please register or login
    16th Jun 2018
    Pity they cannot look after the Australian market first. My daughter lives in Broome. After going through a disastrous domestic violence marriage break up, I wanted to bring them over to Qld for a break. For 1 adult and 3 kids - all being adult fares - cost was going to be nearly $6,000! Remote domestic legs are hugely over priced, often dearer than flying from a capital city to Bali/NZ/Hawaii.
    16th Jun 2018
    Absolutely agree with that - after Branson abandoned the scene, Qantas and it's subsidiary Jetstar have ruled the roost and ripped off customers. We don't have any real competition in this area as in many others - maybe Govt can look at how to get more interested airlines to take up domestic airline business here - it would also support the International tourists to spend more if they can hop around more cheaply.
    16th Jun 2018
    You forget the most important factor, our declining dollar. We have declined against all the asian currencies and the US $. Two years ago I travelled in SE Asia and I now get between 10-20% less for my A $.

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