Qantas’ new safety video is a ripper

Qantas has revealed its latest in-flight safety video and, if you thought last year’s was good, just wait ’til you see how beautiful Australia and its people look in this one.

The new film follows a similar format to last year’s popular safety video, which featured some of Australia’s most stunning landscapes and some very interesting people. The 2016 safety video received over 90 million views across Qantas’ social media network.

Not happy to rest on its laurels, Qantas set a task of making this film even better, featuring everyday Australians and promoting unique key tourism locations from every state and territory.

“What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch,” said Qantas Chief Alan Joyce.

“We know the combination of beautiful landscapes and laid-back Aussie charm really cuts through.  It’s also why this video doubles as a perfect tourism ad.

“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing.  We’re confident it’ll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home.”

Enough chatter, what do you think of the new video?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.
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