What travel brings you

Slightly twisted, but very funny – China Airlines takes a different approach to travel advertising with its latest campaign #WhatTravelBringsYou.

In its latest campaign, the China Airlines ad takes a quirky look at the ‘curious’ experiences, stories and items that passengers bring home from holidays – some of which will last a lifetime and some that may be memorable but would rather be forgotten.

“You never know what travel will bring to your life,” reads a message written across the screen at the end of the English-language version of the ad. “Let’s go find out.”

So far, the video has had more than six million views on YouTube and it’s only been out for a month!

“The new #WhatTravelBringsYou brand concept from China Airlines hopes to remind people that they should always find the time to relax no matter how busy they are. They may even receive an unexpected surprise and come home with special souvenirs of their own!” said China Airlines senior vice president Ya-Mei Lo.

“Every time you travel, you always bring back something for your life, but you never notice,” the airline added in its YouTube description. “China Airlines invites you to discover what travel brings you.”

What’s the most curious thing you’ve brought home from holiday?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.
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