World’s most fashionable airline


You only need to set foot on a jet to know that airplane attire can range from leggings and Ugg boots to Brookes Brothers’ suit and Birkin bags. But which airline has the world’s most fashionable flyers?


The team at Who What Wear wanted to know which airline is the epitome of high fashion. With the help of expert researchers at Social Context Labs, who scoured social media for all fashion-related discussions, hash tags, likes and shares, and the team found that the most fashion buzz surrounded British Airways.


The study also revealed that the most photographs of passengers showing off what they wore when they travelled did so with British Airways.


As far as the most stylish staff … well, that light seemed to shine on Emirates, with conversations and posts regularly mentioning how smartly dressed the cabin crew were on Emirates flights.


Do you dress up when you fly? Which airline do you think has the smartest staff?


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