Promotion of betting on TV

With all the fuss about poker machines, it seems somewhat hypocritical to be promoting betting at every turn on TV.  If it is not being advertised through a specific advertisement, it is subliminally included in any sports program, with the odds being shown. Is anyone else as disgusted at the enormous amount of betting information currently on TV as YOURLifeChoices member Pommy?

Comment – Where is the limit?

Gambling has been a large part of Australian culture over the past century however, the last decade has seen a staggering increase in the number of people betting every week on sports. One of the main factors is the ever increasing advertising, promoting awareness of betting options before, during and after the games. There needs to be a happy medium found and currently, the television networks are overstepping the mark.

I am a lover of sports and watch at least 10 hours a week and also enjoy a weekly punt. In the last five years I have watched only one sporting event where I haven’t been bombarded with betting prices and promotions, which was this years Tour de France. The advertising has become so frequent that I could instantly identify Jamie Rodgers from TAB Sportsbet if I saw her walking down the street while, I would struggle to notice a lesser known 30-game football player from an interstate team.

I think there needs to be a limit to how much gambling advertising can be shown throughout a game and when it is shown. I am more than happy to be advised of my team’s odds at the start of the match and every quarter, but I certainly don’t want to be told all this information and have two different bookmakers’ advertisements on top of that during the ad breaks. It is simply too much.

Recent figures indicate that Australians spend over $18 billion per annum on gambling ($1500 per capita). This figure is staggering when you compare it to the USA ($325 per capita). These figures do include poker machines which are another kettle of fish, but will have as big an impact as sports betting.

Currently to place a sports bet during the game you have to call up the bookmaker or run down to the local TAB to place the bet. Legislation is going to be passed within the next year that will legalise in-play betting on sports via the internet at the click of a button. While I am happy for this legislation, it will certainly see a massive increase on the amount of money gambled on every sports event in Australia. To prevent those who can least afford to lose the money gambling, there needs to be a limit of advertising campaigns.

Are you sick of seeing gambling advertisements on sporting events? Should they be banned for good as cigarette ads were?

Written by Drew

Starting out as a week of work experience in 2005 while studying his Bachelor of Business at Swinburne University, Drew has never left his post and has been with the company ever since, working on the websites digital needs. Drew has a passion for all things technology which is only rivalled for his love of all things sport (watching, not playing).
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