Water straight from the tap, while generally safe, isn’t always palatable and may not meet our expectations. The bottled water alternative can not only be expensive but the environmental implications have received considerable media focus in recent times. This is in no small part due to the fact that Australia’s annual use of disposable bottles generates more than 60,000 tonnes of greenhouse gas emissions – the same amount that 13,000 cars generate over the course of a year, and that less than 18% of such bottles are recycled – the rest ending up in landfill and clogging our waterways.
Yet there is a simple, cost effective alternative which will make drinking water a pleasure. Consumers are fast turning to the option of filtered water, in particular the market leader BRITA, as they offer a far more environmentally sustainable option and also provide a reassuring source of clean, better tasting, healthy water at a fraction of the cost of bottled water.
Drinking 8 – 10 glasses of water per day isn’t a difficult task, but, with so many conflicting reports in the media concerning tap water, it’s confusing to know just what is best. There is however, one source which sits quietly in the background, unashamedly proud of the fact it offers an environmentally friendly, cost effective, clean and healthy source of water. BRITA filtered water is undoubtedly making a huge splash in the market.
The extensive BRITA range has a product for all these occasions:
• The BRITA “Fill-and-Go” bottle is an eco-friendly reusable sport bottle with a built-in filter, which can be filled from any convenient tap – perfect for work or when you are on the run.
• The stylish range of filter jugs, in various sizes and colours, will compliment your kitchen.
• For ultimate convenience, the “On Tap” or soon to be launched “under-sink filters” provide fresh, pleasant tasting water instantly.