Known for her innovative campaigns, Karen Walker has done it again with her spring/summer 2015 sunglasses ad featuring a rather furry model.
Meet Toast, the King Charles Cavalier Spaniel. With over 160,000 Instagram followers, the little one didn’t always live the high life. Originally rescued from a puppy farm by New York comedian Josh Ostrovsky, Toast was in such a bad state she had to have all her teeth removed because they were so rotten.
Chosen for her ‘Cinderella’ story, Toast won over Karen with her “wonderful looks, charming personality and inimitable sense of humour”.
Toast was the perfect pick to model Walker’s five newest styles of shades, stylishly fitting in with the caramel colour palette. Shot by Tom Schirmacher, she also worked with three wind machines to get her long locks flying.
Not only were no animals harmed during the shooting of the campaign, but Karen also made a donation to Friends of Finn, an organisation dedicated to ending inhumane breeding practices in puppy farms, in addition to Toast’s modelling fee.
Now that’s a fairytale ending if we’ve ever heard one.
Click NEXT to see more images from the campaign.
Click NEXT to see more images from the campaign.
Click NEXT to see more images from the campaign.
Click NEXT to see more images from the campaign.
Read more at Style.com.