Standing at 5ft 1in tall and working in the corporate world, Jennifer Ison knows all too well how difficult it is for shorter women to find clothes on the high street that fit well.
In fact, she was so convinced of the gap in the market that she quit her high-flying law career in 2017 to set up womenswear brand Jennifer Anne, which specialises in clothing for those 5ft 3in and under.
Confirming what Ms Ison already knew, research commissioned by the label reveals that 63 per cent of petite women asked feel their needs are not catered for by the fashion industry, in terms of range and proportions, making shopping a stressful experience.
“Too often the so-called small sizes don’t fit, the waist sits too low, the body is too long, the shoulders too wide,” she says. “Don’t even mention the sleeves or trouser lengths.”
But it doesn’t have to be that way, Ms Ison insists. She believes that if you know where to shop and follow a few basic rules, you can achieve petite perfection.
Here are her five key fashion tips for shorter ladies.
1. Follow the rule of thirds
“Follow the rule of thirds: placing colour at the top third draws the eye up and makes you look taller.
“Choosing a V-neck instead of a polo neck can make a real difference, adding length to your upper body.”
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2. Beware baggy clothes
“A tailored style is the real friend of petites – avoid baggy clothes as these can make you look heavier and shorter.
“If in doubt, tuck in. When you wear anything too long or baggy, you can look swamped in fabric, but if you tuck your top in, it lengthens your legs and draws attention to your waist.”
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3. Make it monochrome
“Go for monochrome dressing, this is a chic and sophisticated look and a great way to elongate your frame.
“You don’t have to avoid long styles. One stretch of fabric worn from head-to-toe can actually make you look taller, but think about wearing a belt to draw attention to your waist and avoid anything too floaty or fussy.”
4. Use print sparingly
“Choose wisely when it comes to large and loud patterns – these can often be overwhelming on a petite woman.
“That said, vertical stripes or subtle checks can be really flattering and tend to elongate.”
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5. High waists work wonders
“High-waisted trousers or skirts are the most flattering for the petite figure.
“When you wear straight fitting trousers or jeans, try and show some ankle, as it draws the eye down and visually adds inches.”
Are you a petite woman? Do you follow these rules? Let us know what other style rules you follow in the comments section below.
– With PA