Finance
Article: Will I get a pension bonus?
Why it worked: With 70 per cent of Australian retirees on a full or part Age Pension, any additional payments will draw a strong response. The Q&A style article, with the inclusion of a real person into the storyline, contributed to a strong click rate.
Author: Debbie McTaggart
Retirement
Article: Saving your retirement
Why it worked: The majority of older Australians are highly concerned about their finances in retirement and the title of the article supported such concerns. The article also explained pension and retirement income policy, a strong feature of YourLifeChoices website.
Author: Kaye Fallick
Travel
Article: The one great travel mistake
Why it worked: Retirees have the time and strong desire to travel, so our members are keen to learn if they have made this mistake or ways of avoiding it in the future. The image used didn’t give away the answer and neither did the blurb.
Author: SJ Fallick
Health
Article: Sex secrets of long-term couples
Why it worked: Sex is an essential part of the majority of adult relationships and most people relate a strong sex life to a couple’s happiness. The popularity of such articles refutes the cliché that older adults are ‘past it’.
Author: Leon Della Bosca
Technology
Article: Aussie mobile banking scam
Why it worked: Security alert articles, specifically scams, always attract a large number of clicks. Our users want to be informed about the latest security threats and how to avoid being targeted. This specific scam was targeted at smartphones which was of particular interest to our audience who have never had to worry about security threats on these devices in the past.
Author: Leon Della Bosca
*Campaign Monitor March 2016
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