HomeAdvertisingTrending: Top five articles March 2016

Trending: Top five articles March 2016

Article: Will I get a pension bonus?  
Why it worked: With 70 per cent of Australian retirees on a full or part Age Pension, any additional payments will draw a strong response. The Q&A style article, with the inclusion of a real person into the storyline, contributed to a strong click rate. 
Author: Debbie McTaggart

Article: Saving your retirement 
Why it worked: The majority of older Australians are highly concerned about their finances in retirement and the title of the article supported such concerns. The article also explained pension and retirement income policy, a strong feature of YourLifeChoices website.
Author: Kaye Fallick

 The one great travel mistake
Why it worked: Retirees have the time and strong desire to travel, so our members are keen to learn if they have made this mistake or ways of avoiding it in the future. The image used didn’t give away the answer and neither did the blurb.  
Author: SJ Fallick

Sex secrets of long-term couples
Why it worked: Sex is an essential part of the majority of adult relationships and most people relate a strong sex life to a couple’s happiness. The popularity of such articles refutes the cliché that older adults are ‘past it’.
Author: Leon Della Bosca

 Aussie mobile banking scam
Why it worked: Security alert articles, specifically scams, always attract a large number of clicks. Our users want to be informed about the latest security threats and how to avoid being targeted. This specific scam was targeted at smartphones which was of particular interest to our audience who have never had to worry about security threats on these devices in the past.
Author: Leon Della Bosca

*Campaign Monitor March 2016


YourLifeChoices Media Kit

YourLifeChoices Writers
YourLifeChoices Writershttp://www.yourlifechoices.com.au/
YourLifeChoices' team of writers specialise in content that helps Australian over-50s make better decisions about wealth, health, travel and life. It's all in the name. For 22 years, we've been helping older Australians live their best lives.
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