Best and worst tourism slogans

Many countries rely solely on tourism to support themselves, and their slogan is the brand that brings in the bucks.

There are some doozies in here. Jordan’s ‘Yes. It’s Jordan’ is one, so too is Israel’s ‘Land of creation’ and Hungary’s ‘Think Hungary more than expected’ – maybe that one was lost in translation. But the real ‘what the’ slogan has to be Syria with ‘Always beautiful’. Hmmm … Go figure.

Here’s the full map. Click it to see it at full size.

Earlier this week, I asked the YourLifeChoices crew to choose their favourite travel slogans – and then I asked them to come up with one of their own. Now, don’t take it too seriously, we were having a bit of fun with it. And no, we won’t give up our day jobs.

Ben
Best: Georgia – For the best moments of your life
Suggested slogan: Tuvalu – See us before we sink

David
Best: Malta – Truly Mediterranean
Suggested slogan: Scotland – Feel the wind beneath your kilt

Debbie
Best: East Timor – Being first has its rewards
Suggested slogan: Iran – Never mind the neighbours

Drew
Best: Tanzania – The land of Kilimanjaro, Zanzibar and the Serengeti
Suggested slogan: China – Made in China

Kathryn
Best: Netherlands – The original cool
Suggested slogan: Chile – But only in winter

Kaye
Best: Myanmar – Let the journey begin
Suggested slogan: Australia – When we learn to welcome refugees, then we’ll be truly hospitable

Leon
Best: Argentina – Beats to your rhythm
Suggested slogan: Kenya – Of course you can!

Lucy
Best: The Bahamas – Life is grand
Suggested slogan: Yemen – Yeah, man!

Olga
Best: Jamaica – Get all right
Suggested slogan: Russia – Not hard to trump

Ryan
Best: Colombia – Colombia is magical realism
Suggested slogan: Micronesia – Size isn’t everything

SJ
Best: Croatia – Full of life
Suggested slogan: England – Best enjoyed with tea

Which is your favourite tourism slogan? Which of our ‘missed opportunities’ do you like? What do you think Australia’s national tourism slogan is ‘There’s NOTHING like Australia’ – what do you think it should be? Or are you happy with the one we have?

Related articles:
Travel trends to watch in 2017
Ideal destinations by star sign
The new NT campaign

Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.
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