Bryan Curtis was an American citizen, living in Florida, who started smoking at age 13. When the father of two boys was 33 he was diagnosed with lung cancer and died within 10 weeks. Wanting others to benefit from his awful fate, he asked that young children be shown images of how shriveled his body had become as the cancer took hold. Reporter Sue Landry from Florida’s St Petersburg Times published an article on Bryan, ‘before and after’ images of the healthy young man at 33, and the wasted wreck of a man 10 weeks later just before he passed away. These two images are now printed on the packets of cigarettes in Australia.