Campaign to drive tourism following bushfires

Travellers are being urged to consider visiting a bushfire affected area on their next camping trip.

Campaign to drive tourism following bushfires

In the aftermath of Australia’s bushfire crisis, travellers are being urged to consider visiting affected areas on their next camping trip.

Caravanning and camping play a unique role in the sustainability of Australia’s tourism industry, with 30 per cent of all trips in regional Australia involving a caravan or camping.

According to Tourism Research Australia, caravan parks in the South Coast of NSW and the Gippsland regions account for the largest market share of all commercial accommodation nights in the region, at 38 per cent and 42 per cent respectively.

With this in mind, the Caravan Industry Association of Australia has officially launched the new ‘Keep on Camping’ website.

Keep on Camping helps travellers to make informed travel decisions, so that when it is safe to travel again they can get back in there to spend their money and help those communities reliant on tourism.

Caravan Industry Association of Australia chief executive Stuart Lamont said local tourism would be the key to ensuring long-term sustainability in regional tourism.

“The devastation that we have seen due to bushfires is heartbreaking, and our sincerest appreciation goes out to all communities and those volunteers on the ground who have been battling these conditions to save lives and property in the most trying of circumstances,” he said.

“Many of the affected areas should be in absolute peak season, brimming with tourists, and yet whole regions remain closed, with some caravan parks suggesting there may be weeks before reopening.

“Once these affected areas reopen, the need for tourist visitation will be vital to assisting these communities and businesses to start the long process of getting back on their feet.”

When taking a caravan or camping trip to a regional area, travellers invest money directly in local attractions, they shop at local cafes and boutiques, they buy seafood and groceries, and stay in local holiday parks. 

Through travelling to regional destinations, caravanners and campers are supporting communities, spending their money and helping those towns who need it most.

For more information visit keeponcamping.com.au

Once safe, would you consider visiting an area affected by the bushfires to boost the local economy?

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    COMMENTS

    To make a comment, please register or login
    Ted Wards
    6th Feb 2020
    10:07am
    Only in Australia... one month devastating bushfires....the next flooding!
    Chris B T
    6th Feb 2020
    11:42am
    NSW south coast come visit still open for Business then Evacuate, Really.
    Irresponsible, the true cost would never be known.
    Best let them Recover, sad as it will be.
    54-11
    6th Feb 2020
    12:16pm
    Stuart Lamont of Caravan Industry Association is doing this promotion only to get more people into the caravan parks. He has very actively campaigned against free and low-cost camping anywhere in Australia, which means that holidaying money mostly goes to the large caravan and holiday parks, not into the local communities.

    This "keep on camping" campaign is nothing but short-term rent seeking by the caravan parks, and not in the best interests of fire affected regions.
    sunnyOz
    6th Feb 2020
    12:31pm
    I have saved my pennies and am hiring a small motor home for 2 months, leaving mid-late May. I had always planned to heard north of Brisbane - but have now decided to head south. I lived through the 1983 Victorian bushfires so have a clear understanding of the aftermath devastation and long haul to try to get back to normality. Quite willing to support local caravan parks, but not if they ramp up the prices to 'catch up'. I will also be staying at any showgrounds, youcamp, and anywhere else to support the area.


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