Michu is revolutionising the pet care industry.
Based in Melbourne, Michu is setting new standards in the global cat litter industry with its ground-breaking, environmentally friendly product – Natural Clumping Tofu Cat Litter.
This revolutionary product is not only biodegradable and flushable but also a significant step towards a more sustainable future.
Michu has been instrumental in driving the environmentally friendly trend to biodegradable cat litter in Australia.
Michu’s tofu cat litter stands out with its superior odour control and easy clean-up features, making it a top choice for eco-conscious pet owners.
Michu is committed to fostering Australian innovation and leading the global shift towards more sustainable pet care products.
By promoting and popularising the use of biodegradable cat litter, Michu is not just selling a product, but also endorsing the movement for a greener planet. The company’s dedication to sustainable practices has cemented its position as a global leader in the industry.
Michu’s journey
Michu was founded in 2019, and our journey began when we recognised a void in the market for high-quality, environmentally friendly pet products that harmonise with modern home décor. We set out to fill this gap, and the Michu brand was born.
Our brand is named after a playful and adventurous cat named Michu – our inspiration.
Just like our feline namesake, Michu is continually seeking out new adventures in its quest to make the world a better place for pets and their owners.
Michu understand that pets are a part of our families.
Providing for our furry friends shouldn’t compromise the aesthetics of our homes, or harm the environment.
This belief serves as Michu’s guiding principle, and is evident in every product.
Michu’s flagship product, Natural Clumping Tofu Cat Litter, is an excellent example of our dedication to quality, style, and sustainability.
It is biodegradable and flushable, making it a greener alternative to traditional cat litters.
And Michu is more than just a cat litter company. It offers a full range of cat products, all designed with the same attention to detail, dedication to sustainability, and commitment to providing excellent value for money.
From cat litters to cat toys, every Michu product is a testament to their mission: to enrich the lives of pets and their owners while caring for our planet.
Michu loves our pets, care about the environment, and is committed to delivering products that its customers – and their pets – will love.
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