Behind the scenes with Apia

Have you ever wondered what goes on behind the scenes at the filming of a TV commercial? Apia is only too happy to share the fun had on the day with the very real people who took part in its latest TV campaign. Proving that it values the experience of those over 50, Apia not only used them as ‘talent’ for the ad, it also took the time to find out what makes them tick and how they viewed being over 50.

By challenging the often held views of society that once you’re over 50, you’re over the hill, Apia’s behind the scenes video sets out to dispel such myths and highlight how over 50s have lived more, they’ve experienced more, and that’s why they should be valued more.

Why not take a look for yourself?

Written by Partner Content

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