[Janelle Ward]

Cost-of-living crisis be damned? Last year was the best ever for vehicle sales in Australia, with a total of 1,216,780 vehicles delivered. The previous sales record was 1,189,116 set in 2017.

And for the first time in 28 years, a Ford topped the sales chart. The locally designed Ford Ranger ended the Toyota Hilux’s seven-year reign with deliveries of 63,356 vehicles compared to 61,111.

In terms of total sales, almost one in five vehicles sold (17.7 per cent) was a Toyota, with the RAV4 medium SUV (29,627) and Landcruiser (26,449) joining the Hilux in the top 10 for the year.

Overall though, Toyota’s dominance dropped from 21.2 per cent in 2022 to 17.7 per cent.

Mazda increased its sales to 100,008, making it the second best-selling marque, but saw its market share drop from 8.9 per cent to 8.2 per cent.

Ford’s sales volume increased by 33 per cent to 87,800 units, driven almost exclusively by the Ranger and the Ranger-based SUV, the Everest.

Sister brands, Kia (76,120) and Hyundai (75,183) placed fourth and fifth in market respectively, with a slight decrease in sales for Kia (-2210) and slight increase for Hyundai (1838).

Tesla sales were up 135.4 per cent to 46,116 units.

Top 10 selling brands in 2023

Toyota – 215,240

Mazda – 100,008

Ford – 87,800

Kia – 76,120

Hyundai – 75,183

Mitsubishi – 63,511

MG – 58,346

Tesla – 46,116

Subaru – 46,114

Isuzu ute – 45,341

Did you buy a new car in 2023 or do you plan to this year? Are you loyal to a brand?

[Taragosun]

Bought a Subaru Forester in mid 2023 after owning a Nissan Pathfinder since 2003. The Pathfinder had hardly any bells and whistles whereas the Forester has all the bells and whistles. Problem is trying to work out what is what and what it is for – still trying to make sense of it all!

[Author]

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