Is the campaign to get you driving an electric vehicle a PR con?

electric vehicle plugged in to charger

The push to get us all driving electric vehicles seems stronger every day, and car companies are increasingly telling us that they will be “all-electric” in the near future – in some cases as soon as 2025.

It reminds us of the all-pervasive PR campaign to convince consumers that wine under cork was costing us all money (despite having been the traditional means of sealing wine bottles for centuries) and we should all embrace the new technology of Stelvin seals.

Corks, we were told, were an inefficient seal and leading to as much as 10 per cent of all wine being spoiled. I was sceptical and suspected Stelvin seals were better for the industry than they were, perhaps, for the consumer. If, as was claimed, 10 per cent of all wine goes off under cork, then I would have had to discard around a bottle a fortnight due to spoilage. But in my many decades of drinking and enjoying wine (most of it under cork), I could count on my fingers how many bottles I had had to pour down the sink – considerably less than 10 per cent.

Was the anti-cork campaign a PR job for the Stelvin seal?

Now we are facing a similarly upbeat and ubiquitous PR campaign to convince us all that electric vehicles are the way of the future, and the sooner we embrace the technology, the better off we will all be.

But will we be?

What about the downside?

Like all PR campaigns, we are told about the advantages, while the disadvantages and practicalities are glossed over.

Read: What do all those electric vehicle terms mean?

The push to EVs is by no means universal. Toyota, the world’s largest automaker, has sounded a warning, despite being one of the first manufacturers to embrace hybrid vehicles when it launched the Prius some 20 years ago. (Hybrid vehicles use a combination of internal combustion and electric power.)

Toyota has been unequivocal in its opinion that the world is not yet ready or able to support a fully electric automobile fleet.

Testifying before the US Senate, Toyota head of energy and environmental research Robert Wimmer said: “If we are to make dramatic progress in electrification, it will require overcoming tremendous challenges, including refuelling infrastructure, battery availability, consumer acceptance and affordability.”

His statement came hot on the heels of announcements that many auto manufacturers had already made the decision to phase out all internal combustion engines (these companies include such heavyweights as Volvo, Mercedes-Benz, Volkswagen, GM and Jaguar Land Rover). Many of these plans will see the end of the sale of internal combustion-powered cars as soon as 2025.

Meanwhile, proposed bans on the internal combustion engine or the implementation of sales of exclusively zero emission vehicles include China, Japan, the UK, South Korea, Iceland, Denmark Sweden, Norway, Slovenia, Germany, France, the Netherlands, Spain, Portugal, Canada, Sri Lanka, Cabo Verde, Costa Rica and (so far) 12 US states. In July 2021, the European Commission proposed a 100 per cent reduction of emissions for all new cars and vans as soon as 2030.

Sales of internal combustion-powered cars being banned

Implementation of these plans will be carried out through a prohibition on further sales or registration of new vehicles powered by certain fuels, a prohibition on the importation of new vehicles powered by proscribed fuels (planned or already in force in Denmark, Israel and Switzerland) and/or a prohibition on any use of vehicles using proscribed fuels from a certain date within a specified area (already implemented in many European cities, usually through low-emission zones).

Read: Common car questions answered

Interestingly, neither Toyota nor Honda (the largest manufacturer of engines) have declined to make the kind of commitment being made by other manufacturers to cease production of internal combustion engines.

Despite the hype and excitement around EVs, just 2 per cent of cars on the world’s roads are electric. Consumers are deterred by the price, range, lack of infrastructure, affordability and a number of other less-promoted issues (such as battery replacement cost, tyre replacement cost, recycling of used batteries and many others). Overwhelmingly, buyers are opting for internal combustion-powered vehicles, even when offered generous subsidies and other incentives.

Is it achievable?

One issue that has been studiously ignored is the sheer scale of making the changeover.

The US car fleet stands at 289.5 million cars. About 98 per cent of them are powered by internal combustion engines.

Toyota’s warning is that the grid and infrastructure are woefully inadequate to support electrification of the private car fleet. A study conducted in the US in 2017 found that a fleet of seven million electric cars (just six times the current number of electric cars) would need about 8500 strategically located charge stations. So what happens when 300 million vehicles are electric (which would be the situation within 20 years if all manufacturers cease internal combustion engine production)?

And what happens in Australia with our vast, sparsely populated land mass?

Even at current usage levels, the infrastructure is struggling to cope (as exposed by power outages in California, Texas and elsewhere).

Britain’s decision to ban new petrol and diesel cars by 2030 will mean current electricity generating capacity will need to be doubled or even tripled. It has taken Britain 20 years to reach the point where less than 25 per cent of electricity is generated by renewables. In the coming 20 years (assuming fossil fuels and nuclear power continue to be phased out), Britain will need to generate 175 per cent of its needs from renewables.

Power generation using wind or solar cannot be managed to meet demand. Both have proven unreliable. Increasing usage has driven some coal and natural generators offline, exacerbating the issue. Wind power generates too much power when it is least needed and too little when it is needed most. Massive battery storage that might overcome the problem simply doesn’t yet exist.

To meet predicted worldwide demand for wind turbines up to 2050, we’ll need 3200 million tonnes of steel (which represents 70 per cent of what is currently being produced), 310 million tonnes of aluminium and 40 million tonnes of copper.

Half an hour to charge, but how long to get to the charger?

When we are all driving EVs, we’ll be charging them at home or on the road, and charging them frequently.

Every service station will have to be wired to charge electric cars. With current technology promising charge times of “as little as 30 minutes”, the potential chaos can be easily predicted. Home charging is not able to support fast charging. Home charging takes anything from a few hours to many hours (our own experience is that it can take more than 24 hours to recharge a car battery to 80 per cent). Regular home charging will affect home power bills, that are already a bone of contention with many customers. And that power will have to be produced by generators that use natural gas, petroleum, coal, nuclear, wind, solar or hydro-electric.

Read: Should you spend extra money on premium fuel?

We currently spend a few minutes refuelling our internal combustion cars. Imagine standing around for half an hour or longer while your EV is recharged. Imagine the queues that would form at times of peak demand.

Battery life is limited and replacement expensive

And then there’s the problem with battery life. One seniordriver reader owns an eight-year-old Toyota Prius. She reports that the battery is on its last legs. The car can barely make a return journey of 70kms and on long hills struggles to maintain speed. She has been quoted $8000 to replace the battery. The car is valued at around $10,000 (perhaps a little more in a private sale, or considerably less if the buyer spots the battery condition), so it clearly would be a questionable call to fit a new battery especially since the life of the replacement battery would be more than the anticipated life of the car.

Other unpublicised costs

Another hidden cost is the EV requirement for special tyres. Tyre technology for EVs is still evolving. Most EV buyers are not aware that appropriate tyres have characteristics different for those that are suitable for petrol or diesel cars.

One of the reasons is that electric vehicles are typically heavier than petrol or diesel cars (because of the batteries). Unless the tyres are designed to compensate for this weight, they will be susceptible to premature wear, and much quicker than an owner might expect.

EV tyres are constructed to carry a higher loading, are reinforced and may carry HL loading markings. When a tyre carries too much weight (or has insufficient air pressure) the sidewall will bulge, placing additional stress on the shoulder of the tread. Under-inflation will reduce the stiffness of the tyre, allowing it to deform when it shouldn’t. This will result in reduced control and more rapid wear. To counteract this, some EV tyres have a reinforced sidewall and may operate at higher pressures than tyres on non-EVs.

Tyres carry markings for the manufacturer, type, size, date of manufacture. EV owners need to understand that they should choose a tyre based on more than its size. The load index (for example, 95 or 108) indicates the weight the tyre can carry; the higher the number, the more weight.

Speed ratings (such as ‘Y’) define the maximum speed at which the tyre will perform when supporting permitted loads. An ‘XL’ marking indicates a tyre can carry a higher load, typically (but not always) at a higher pressure than standard. An ‘HL’ marked tyre can carry even higher loads at similar pressures to an XL-marked tyre. Replacing a tyre with different specifications or characteristics (such as replacing an XL tyre with a non-XL tyre) may lead to accelerated wear, reduced range and quite possibly nullify your insurance.

This story was written using some information and data from articles in the Vintage Sports-Car Club magazine (Summer 2021) and the Vintage Sports Car Club of Victoria magazine. With thanks to Bruce Roberts and Denis Basson of the Sporting Car Club of SA Australia Library Group. The article first appeared on and is republished here with the permission of the author.

Paul Murrell is a motoring writer and creator of, which specialises in “car advice for people whose age and IQ are both over 50”.

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Written by Paul Murrell


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  1. You have forgotten dendrites that grow on lithium. They can cause an internal short circuit which can result in an extremely hot, practically inextinguishable fire with massive amounts of highly toxic smoke. Explosion is also a possibility. With increasing age and also during recharging it appears that there is increasing risk of a lithium battery igniting, exploding, or both. In the USA there were 25,000 known incidents of lithium-ion batteries overheating or catching fire in 25 years, the problem is going to grow exponentially with the increase of electric cars and domestic batteries installed to store electricity from solar panels. Take a look at video of an electric car burning before you decide to garage one of these time bombs under the roof where you sleep.
    Battery powered cars have phenomenal power, but that comes at a cost. The combination of extra weight and massive torque means that your tyres won’t last very long and insurance costs’, already more expensive than conventional cars will become much worse.
    They are cheaper to run – really? At present they operate without paying road tax, how long before logbooks arrive leading to charges somewhere between 5 and 10 cents per kilometre?
    Next, the cost of batteries. Facts are hard to obtain about the price, and this will probably fall if recycling becomes viable, but when you need to replace your battery the cost would have bought a lot of petrol. You have no way around this problem, because your trade-in, likely to need a new battery in the near future, will have little trade-in value.
    Finally, electricity. the price is increasing rapidly, supply is becoming more unreliable. Queueing at recharging stations has been mentioned, home charging is risky at best. If, at times we need to postpone the use of dishwashers to avoid overloading the system, what is going to happen when all the electric cars go on the charger every night? Think power blackouts.

  2. My word, you do obviously have a dislike for EV’s! It has to be very obvious that eventually in the near future most drivers will prefer EV’s; technology will reign supreme. The manufacturers, Toyota and Honda, may still lag behind most of the other manufacturers, but this situation may not continue much longer. It is inevitable that EV’s will eventually replace the outdated petrol and diesel operated motor vehicles. Having recently returned from an extended visit to Norway I am now more than convinced that EV’s will gradually takeover. Most manufacturers are investing billions of dollars into production of EV’s.

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