15th Oct 2018
FONT SIZE: A+ A-
Aldi attacks loyalty ‘schemes’ as a manipulative waste of time
Aldi attacks loyalty ‘schemes’ as a manipulative waste of time

Aldi has attacked Australia’s two biggest supermarket chains, saying that loyalty schemes manipulate shoppers and benefit only shareholders.

The German discount chain says loyalty programs are a waste of time, and cost shoppers up to $1500 per year while forgoing savings at the checkout.

Consumers can wait years before accruing enough points to earn free or cheap flights, discount vouchers and household appliances, says Aldi.

Aldi has launched a biting, yet slightly tongue-in-cheek, advertising campaign to alert members of Coles’ Flybuys and Woolworths’ Rewards programs that they are being duped by the promise of rewards instead of paying low prices every day. It has also launched a “loyalty calculator” to show customers how long it will take – and how much it will cost in real dollars – to get a reward.

Aldi’s calendar shows that if a customer spent $175 a week on groceries, it will cost $2000 and take just under three months to earn enough points for $10 off their next shop. It also revealed that if a customer earnt one point per dollar spent, a one-way Qantas ticket from Sydney to Brisbane, usually costing just $135, would take two years and $18,400 to redeem.

Aldi head of customer service Adrian Christie said that a shopper waiting to earn enough points for a Tefal frying pan, which costs $60, would have to spend $1500 and wait 19 months before having enough points to redeem it.

Aldi claims the same customer would save $60 on their grocery bill in a fortnight by shopping at Aldi and be able to buy the frying pan outright.

“It’s not a mistake that the words ‘loyalty’ and ‘scheme’ are used together as they are a scheme; there is some sort of manipulation going on,” Mr Christie told news.com.au.

Research shows that nine out of 10 Australians are in a loyalty program, with 60 per cent of them saying these schemes influence the way they shop and 36 per cent saying they spend more because of perceived benefits.

“A loyalty program is great for insights that can manipulate and can help shape the market. But in terms of value, is that value for the customer or for the shareholder?” he said.

“Loyalty schemes entice you to spend more, so customers need to realise what they are giving up for the rewards.

“If you spend $20,000, that might get a new toaster but if you were buying a car and the salesperson said, ‘We’ll throw in a free toaster,’ I’m not sure it would get you over the line.”

Mr Christie says that customers could save, on average, $28 on a $175 spend and put the savings towards purchases. Aldi claims that its customers save an average of $1500 per year by being ‘loyal’ to the German brand.

“Our approach to loyalty is to provide good prices,” said Mr Christie.

Are you a member of a loyalty program? Do you find you are sufficiently ‘rewarded’? Or do you pile up points without purpose? Would you trade a better deal on points for lower everyday prices?

RELATED ARTICLES





    COMMENTS

    To make a comment, please register or login
    jackie
    15th Oct 2018
    10:19am
    I noticed those Loyalty points are all about you spending more money. There is no value in them at all. They are used to track what you buy and how much you spend and assist the supermarket chain on how to try and make you spend more.
    Thoughtful
    15th Oct 2018
    10:36am
    Loyalty programs of any description are, and always have been, a clever marketing ploy to extract maximum dollars from the consumer. Do your own sums!
    Old Geezer
    15th Oct 2018
    10:53am
    Loyalty points are like anything else. Learn the rules and play the game your way not theirs.

    By what you need and if it gets you points good but don't chase points. Sign up for their emails too as there are some good incentives in them if they think you have deserted them for the opposition. Once got one If I spent $50 they would give me $100 to spend on next shop with Woolies. Last week Woolies sent me a good deal as it was my birthday. We have a card each and use one for awhile and when they incentivise the other one use it for awhile and repeat.

    On recent flights to US added my Velocity Card number and now have enough points for 25c a litre off my fuel for about a year.

    Lets face it ALDI doesn't have all teat we need so we have to shop elsewhere as well. So why not use their reward system for a bonus. I have also noticed that ALDI's prices are getting close to the other supermarkets now so the other supermarkets incentive programs may be starting to entice shoppers away from ALDI.

    ALDI also charge me if I use my credit card but the others don't. So I use my credit card at the others and accumulate points which helps me get one domestic return flight a year for free.

    Does it entice me to spend more? No it doesn't as I write and list and only get what's on that list.


    I read a similar article a few days ago and my first thought is that ALDI is losing customers as it's prices are now close to the others but the others have an added incentive that ALDI doesn't have.
    Cowboy Jim
    15th Oct 2018
    11:28am
    Exactly the way we use our cards, Old Geezer. We only buy things we need anyway and we buy them when we are offered a discount of 20% or more.
    Got incentives as well for BWS with Woolies Rewards, gives me prices like Dan Murphys without having to drive 12 km.
    We have all 3 - Coles, Woolies and ALDI in the neighborhood and use them all. At Aldi we use cash and credit cards at the others. OG is right about Aldi's prices are very close to the traditional supermarkets and they do not have a Deli (at least not here).
    Shop where it is convenient, take the points but do not chase them.
    Gerry
    15th Oct 2018
    11:32am
    Spot on Old Geezer, you are rewarded more by NOT using your rewards card. Coles and particularly Woolies will send you attractive offers not available to the general public if they think you have stopped shopping there.
    Old Geezer
    15th Oct 2018
    11:37am
    I rarely drink anything alcoholic but do gets lots of good BWS offers. That said ADLI has a good red for $5 a bottle that good in cooking. ALDI also has a port or fortified wine Keepers Glove for $5 that if left for 12 months tastes good too. Only found out about it as I left a bottle in the van in case someone wanted a drink. One night around a campfire we thought we would get it out and be sociable.
    Old Geezer
    15th Oct 2018
    11:41am
    Got a voucher from Woolies with their dividend too.
    Dave R
    15th Oct 2018
    11:37am
    I think loyalty cards are good if you just collect the points buying things you need. Also you can often get double or triple points by subscribing to their emails. Plus the card sometimes gets you a nice discount or freebie at associated outlets such as fuel and alcohol.

    I think Aldi is ignoring "specials" at Coles/Woolies in making the price comparisons too and just using every day prices. We buy a lot of things we need on special at Coles/Woolies especially if they are on half price.
    Troubadour
    16th Oct 2018
    11:53am
    Yes I use my cards (both Woolies and Coles) each time I shop, and I do activate the rewards on the emails I get regularly but only purchase if I really need them - it does not alter my shopping patterns.
    I have had several $10, $20 and $50 money off my shop vouchers over the last few years plus other vouchers one can also choose.
    Aldi leaves me cold!
    Julian
    18th Oct 2018
    3:34pm
    Spot on Dave. You need to click on those email for bonus points and other special offers. Between my mum and I, we redeem $10 discounts between two to three times per month simply by scanning vouchers, clicking emails and using first liquor for special offers. I have both Woolies and Coles cards but think the Coles scheme is way better. I'm yet to redeem a Woolies $10 discount because it takes too long. Taking advantage be of special pricing is the best way to save cash. I'm not plugging Coles but keep in mind that open Woolies shares.

    ALDI, unfortunately add that cc surcharge. If you were to spend $2000 for 2000 points, for a $10 discount, then this equates to 0.5% discount..the same as the Aldi surcharge!
    Jon S
    15th Oct 2018
    11:41am
    I use a Woolworths Reward card. It doesn't effect one iota the way in which I shop. I buy the low priced items at Aldi and items they don't stock in Woolworths. I ignore Woolies promotions unless I actually want the product. There should be no blame on the reward card. People have free will to make purchasing decisions. (There again, people cannot have free will in a deterministic world)
    Old Geezer
    15th Oct 2018
    11:46am
    If you haven't subscribe to Woolies reward card emails as there are some good deals in them. I activate them all and only write a note of the good ones and the others I just et surprise me.
    Infinityoz
    15th Oct 2018
    12:08pm
    I use my Flybuys card to convert points to Velocity [also a member of that]. This gets me $10 off fuel when I fill up at the BP servos, and that is a heck of a lot more than the miserly 4c per litre you get from Woolies and Coles branded servos! So I'm happy with that arrangement - that 4c was introduced back in the 90s when petrol cost less than $1 per litre, pretty useless now that it's so expensive. I also have a Woolies card - occasionally that gets me a good special on some items. I love shopping at Aldi, but agree this advertising campaign is aimed at getting people in. Probably because as some said in the comments, Aldi is no longer significantly cheaper than the big supermarkets :) On the other hand, Aldi is still way cheaper on some grocery items, so I make a point of going there for my fruit and vegies. I have an Aldi in the same centre as my local Woolies, wish that centre also had a Coles but hey, can't have everything!
    KSS
    15th Oct 2018
    12:30pm
    I'd check the pump prices carefully Infinityoz. I have both Caltex and BP near me and the BP is ALWAYS 12-15c a ltr higher than Caltex before the discount is applied. I never use BP servos for that reason.
    Old Geezer
    15th Oct 2018
    12:39pm
    You can change that $10 off fuel to a higher amount if you log into velocity. $10 is the minimum.

    NRMA also gives you 5c a litre off Caltex as well. You just have a bar code on your mobile phone which they scan.
    MICK
    15th Oct 2018
    12:11pm
    Aldi is correct. Most of the 'offers' are a scam and total lie. Some items are always 'half price' and others are highly inflated. The public is indeed being conned.
    Our way around this is to split our shop around 4 players so we come away with the best of a bad lot.
    Cowboy Jim
    15th Oct 2018
    12:25pm
    With 4 players you are lucky indeed, Mick. We have 3 here, where we lived before we only had Woolies (no BWS as it was in Queensland). Now we are in clover.
    MICK
    15th Oct 2018
    1:28pm
    Yes. If more people played the game and put themselves out rather than simply go into a shop and buy everything then real competition might occur. Not holding my breath though because there is a price to pay for apathy.
    KSS
    15th Oct 2018
    12:41pm
    Old Geezer is quite right. Shop for what you need at the stores you would normally use and don't 'chase' points. Then any points you do get are a bonus. Over the years I have been able to redeem points for activities I wanted to do but would not have afforded under normal circumstances such as sailing on Sydney Harbour, climbing Sydney Harbour Bridge, even a scenic helicopter ride. Then there's also been things like afternoon tea in a posh hotel, dinner for two which are great treats for no extra money than was spent on grocery or clothes shopping anyway!
    Old Geezer
    15th Oct 2018
    12:45pm
    I agree and see it as just a bonus. I have an old credit card I need to change for one that has travel insurance that I like but I can't decide which one has the best rewards for me. Both have no annual fees so look like I will have to toss a coin.
    Old Geezer
    15th Oct 2018
    1:01pm
    OK here is some tips.

    If they offer me say 10,000 points to spend $100 for 2 weeks I say no that's not doable.

    If the offer is 6000 points if I spend $40 for 2 weeks then I'llw rite that one down as that is doable.

    If the offer is 10,000 points if I spend $40 for 4 weeks not that's too much for me to keep track of.

    We check out the weekly catalogues every Monday night and write down what we might use. At the end of the week whenever we go shopping we work out what we need and cross off all those things on our specials list we don't want and substitute some of the specials for other things we need. Then we have a list for each supermarket. IGA gives 5% off for seniors on Thursdays but I can rarely find anything that is cheap enough with them that we need. We then have a day in town shopping and doing all the other chores. We just buy what is on the list. If one puts something in the trolley that's not on the list the other one takes it out.
    Pension expert
    15th Oct 2018
    1:05pm
    Aldi's everday items are cheaper - Aldi's everyday customer service is a pile of crap and they treat you like a diseased animal when you get to the check out. It is with good reason Aldi's don't like things like loyalty or decency.
    Old Geezer
    15th Oct 2018
    1:10pm
    ALDI's prices are getting very close to the majors now and most prices are not much if any cheaper. Their fruit and veg doesn't last as long as the other supermarkets so you have to only buy what you can eat in next day or two. That's fine if you shop every second day but not good if you shop weekly or longer like we do.
    Charlie
    15th Oct 2018
    1:11pm
    Do this survey for a chance to win..You don't even know if you were in the draw.
    TOR888
    15th Oct 2018
    1:36pm
    just make sure the loyalty program you use is suited to your personal goals. .dont be fooled by everyday offers..move around the big three ang independents and when they realize you havent shop with them for awhile, they throw up super point offers. .we have got a number of great flights domestically including business class..they give deals as well on discounts on using your points as well. .I have done the maths on my spendings and am definitely in front...
    travelman
    15th Oct 2018
    2:13pm
    I live 70 km from a city to do my shopping, yet I willingly drive a further 30 km to another city to shop at Aldi. And guess what I still save around $30 on my shopping and that is after the cost of the extra fuel to get there. Aldi is building a new supermarket in that city 70km from me, should be open in December and YES - you got it! I will be shopping there. Eat your cheating hearts out Coles and Woolworths. I used to buy my fuel from Coles outlets but gave up when their outlets charged 7 cents more than other outlets and 4 cents off seemed ridiculous when my fuel was still more expensive than the others; so blatant Coles are with dishonest practises. Aldi, you have a shopper for life and I ALWAYS tell others about you, how good your products are and how much I save, Well done Aldi.
    I only wish we had more businesses like you instead we have criminal banks, energy providers, petrol companies, so many more criminals, more than we ever had in the old 'convict' days and a government so pathetic I wouldn't pay them in 'washers'.
    invisible sock
    15th Oct 2018
    2:41pm
    Woolworths has e-cards you can order online at 5% discount if you link through HCF, Senior's Card or NRMA.
    Only trouble is NRMA link disappeared, HCF wants 1% of the 5% for themselves & if you order with a credit card it's treated as a cash advance, and you get slugged a lot more than 5%.
    Was using a debit card, but it suddenly stopped working because you had to ring up to get special clearance, from the card issuer, every time you wanted to use it.
    Tried that, and the card still didn't work.
    This on top of their nefarious practice of gradually replacing independent brands with all their own brands, and it's not hard to see why they're losing customers.
    Old Geezer
    15th Oct 2018
    2:55pm
    Firstly most credit cards are changing from January 1 in that interest not now charged from the purchase date but either statement date or due date. Check your CC terms and conditions.

    Another trick you can do so that you are not charged interest on purchases is load up your credit card with enough money so that when you make the purchase it is still in credit. Ie If you want to spend $100 then your credit card needs to have balance of $10 credit. As soon as you use the banks money it charges you fees and interest.
    invisible sock
    15th Oct 2018
    3:14pm
    Thanks OG, and I'll be checking out Velocity also.
    Cowboy Jim
    15th Oct 2018
    3:50pm
    My credit card is mostly on credit when I get the statement, employees at the bank told me that is the way they do it as well. So I must be doing something right.
    Old Geezer
    15th Oct 2018
    5:14pm
    I use about half a dozen different credit cards for different purposes. Some are in credit some are in debit etc.
    travelman
    15th Oct 2018
    2:46pm
    Some of the commenters are real dumb, Aldi might charge a credit card transaction fee but that is all they charge you; are you so willing to pay $50 - $70 more for your shopping to the other stores? Don't do that, shop at Aldi's, save your money and give me half of what you save as, like you would a solicitor, for the information I have given you.

    As for those who say, they don't sell the brands I get from the other supermarkets, I say this: Try the new brands, you will be amazed how good they are - better than the brands you are using and about 30% - 50% cheaper and have none or almost none of 'additives', additives that are unhealthy for you that you get in the brands you are now using. Yes, you may have to buy some things from Coles and Woolworths, that is expected but you will have more money in your purse to spend other things than food which helps other businesses and improves our economy and less for those greedy shareholders who will only use your loss to increase their investments to get richer. Another point, the savings you spend in other businesses will help create more jobs - Jobs predominately come more from sales and that increases demand which in turn increases production, expansion and more employees. This is something the current government have never understood - 'supply and demand the basics of any good economy.
    Old Geezer
    15th Oct 2018
    2:57pm
    Just use a debit card at Aldi then no fees charged.
    Cowboy Jim
    15th Oct 2018
    3:59pm
    travelman - you should charge commission from Aldi. I do not like any supermarkets that much. You sound like a walking advert for the Albrecht families in Germany. ALDI is for
    Albrecht Discount, started in late 40s after the war by Theo and Carl Albrecht. They got the idea from their mother a shopkeeper and brought the basics to the people.
    Woolies and Coles are owned by Aussie families and most of the profits stay here (wife is a shareholder in one of them). With Aldi and (soon Liedl as well if everything goes to plan) the profits go to Europe. I grew up with the shops around the corner, no novelty for me.
    JackandJill
    15th Oct 2018
    2:53pm
    I always use my Loyalty Cards. I don’t shop for points though. I accrue FlyBuys points with my regular purchases and convert them into dollars near Christmas. That’s the Turkey and more paid for when my own $s are short. 4c off at Caltex works ok with Woolies and an added bonus of $10 off every so often. I think Aldi are the rip off merchants by not having a Loyalty Program and they don’t even pack your goods for you at the checkout. Their prices aren’t cheap enough if you look st all the things they don’t do.
    Old Geezer
    15th Oct 2018
    2:59pm
    Our whole family has their rewards cards for Woolies linked so that 4c a litre is always available to everyone no matter who spends the money to get it.

    15th Oct 2018
    3:10pm
    Nothing wrong in buying from Woolies, supporting local companies and local shareholders
    Old Geezer
    15th Oct 2018
    3:30pm
    I agree
    Nascar.
    15th Oct 2018
    3:10pm
    Aldi, brother and sister $40 billionaires, money to Germany, no shareholding in Australia, check Dick Smith video on utube for home truths about this mob.
    Old Geezer
    15th Oct 2018
    3:31pm
    Prices are no lower than the other supermarkets now and the quality of some items is questionable.
    Anonymous
    15th Oct 2018
    3:37pm
    Aldi quality is absolute rubbish IMO

    The meat is cheaper but contains more water, the fresh veggies are same price as coles and woolies but less fresh, the non perishables are generic brands which are comparable with woolies, coles and target
    Suddha
    15th Oct 2018
    3:51pm
    I would shop at Aldi's when their profits stay in Australia and there are staff to serve me instead of been in long queues even for a few items. The meat and so called fresh fruit and vegetables are not fresh Coles & Woolworths. It is worth spending a few more cents at these supermarkets for better quality stuff.
    Anonymous
    15th Oct 2018
    3:52pm
    Agree - leave Aldi to the bogans
    Diamond Jim
    15th Oct 2018
    5:19pm
    Totally disagree with this article. You NEVER should use the points for buying a flight but rather to upgrade a flight , say from cattle class to premium Economy or as we do from Premium economy to business. We accumulate huge amounts of points by shopping exclusively at Woolworths, Woolworths fuel, Big W, and BWS. The additional points on specials such as 'spend $90 each week over two consecutive weeks and get 5000 points' are where the real big point accumulation occurs. I'll give you an example of one of these bonus offers recently: Buy a 1.2 kg can of Pal Dog food and get 250 bonus points. As we have two large dogs, I bought 150 cans over the course of the two week promotion, earning 37500 Rewards points which converts into over 16000 Frequent Flyer points. And that's just one promo! There are lots more! So my point is, shop for these type of special promos and your upgrade of flights IS worthwhile!
    Diamond Jim
    15th Oct 2018
    5:24pm
    And I forgot to mention.....I buy Woolworths e-gift cards through the Entertainment Book at a 5% discount so I save 5% every time I shop at Woolworths, Big W, Woolworths Caltex fuel, BWS and Dan Murphys. I buy the e-gift cards on-line with a credit card linked to a 1 Qantas FF point for every $1 spent, so I'm winning big time on the accumulation of Qantas FF points
    I can remember when
    15th Oct 2018
    6:08pm
    I also disagree with the article.

    You can't always get an upgrade though and often don't know till the last minute if you got it and if you do get an upgrade you are not guaranteed seats with others you book with.. The best use of points is on international reward flights. Just use qantas classic rewards or velocicity reward points. When qantas do their discounted classic rewards you can fly economy to LAX for about 35k points.
    I can remember when
    15th Oct 2018
    5:55pm
    Yeah Aldi say this but what about the way they sell items that appear cheaper but are actually smaller too so not really that much better(Weiss bars for example). And they stock items for a while then stop. And they advertise big specials and sell out five minutes after they open because they get only a couple in stock.

    Anyway, you get so many bonus flybuys points (in the last two weeks I earnt 18,000 from two weekly shops) that last month my wife and I used the points from last year to fly first class (like our business class here) from New York to Las Vegas. And the year before I got a pressure washer AND return flights for three people from Melbourne to Adelaide.
    Flipsout
    15th Oct 2018
    8:49pm
    Loyalty cards work for us. Already this year we have $700 in supermarket gift cards just for using cards for as many transactions as possible. At no stage do we go out of our way to buy things we don`t need just to earn points. Our Christmas/ New year spend is more than covered by these cards. We have been doing this for years. Aldi don`t stock everything & this i just a ploy for them to get new business. Anyway, money spent with Woolworths and Coles is kept in Australia and helps superannution funds. Aldi`s profit goes overseas to fill the coffers of one german family.
    bobbalinda
    15th Oct 2018
    10:00pm
    I have a loyalty customer card but don't spend extra just to get the points and I find the extra cash at Christmas a great bonus. Have shopped at Aldi but don't find the same quality in their food products so for me any bonus from my usual supermarket is great!
    dingo1
    16th Oct 2018
    9:23am
    I have always said that. They treat us like idiots. I only get from those two what I can't get at Aldis. It's all right Dick Smith going off his head at Aldi shoppers for not looking after their own country but some pensioners need these prices to be able to eat plus they have made the big two drop some prices. Greed greed & more greed is their motto.
    travelman
    16th Oct 2018
    11:32am
    Well Cowboy Jim, if your wife wants to waste your hard earned income on two rip off supermarket chains, even though they Australian - that to me is stupid. Yes, we should buy Australian but did you know many of Aldi products are manufactured in Australia using, predominately, Australian produce. And maybe Coles and Woolworths profits stay in Australia but how much goes overseas to foreign investors? We are fast becoming the biggest joke in the world because we are so eager to be ripped of by other countries. About time we woke up to what's happening in our country, economically - we think the banks are bad enough - well they are just the tip of one nasty big iceberg.
    corsair
    16th Oct 2018
    11:38am
    Aldi don't mention Coles email specials where spend $50.00 per week for 4 weeks then you get $50.00 of the next shop, done this several times but only buy specials as other prices maybe inflated,$50.00 off $200.00 is more than great.
    travelman
    16th Oct 2018
    12:00pm
    Ho - hum, as I read some of the ridiculous arguments about loyalty scams, rewards and all the nonsense about how good Coles and Woolworths and how Aldi as a rip-off, let me tell you this; price, quality and service are what I look for and I get that every time from Aldi. If I want to ask for something in Aldi, I get friendly and quick service and if there is the beginnings of line building up at a checkout they are quick to open another - customers come first before filling shelves. There have more times than I can count when I have waited at a Coles or Woolworth checkout with the other checkouts idle and no one to 'man' them even when I ask for another to be opened. And as for getting help for an item I once waited for twenty minutes after I requested someone. In the end I gave up. Is that service, come on get real, some of you need leading by the hand to see how good Aldi is. Still, why should I care - I am saving money and not struggling and waiting for weeks so that I can draw out $10 on my Fly-Buys card to be able to buy a little more groceries.
    Old Geezer
    18th Oct 2018
    11:29am
    If Aldi didn't have a credit charge surcharge they would be so much better too.
    Cheezil61
    16th Oct 2018
    3:54pm
    Aldi missing out on the action? I'm happy enough with my rewards programs (x 3) but don't go out of my way to spend more than i otherwise would've. Aldi does not have a lot of the healthier grocery lines/(Australian) brands /without sugar & additives/preservatives etc that i prefer anyway. Have now had 3 budget holidays curtesy of rewards points saved over the years & that's good enough for me right now!
    OnlyGenuineRainey
    19th Oct 2018
    12:06pm
    I've benefited substantially from reward cards, but only by using them when I would have bought the same product from the same supplier anyway. They never tempt me to spend differently.

    I don't agree with the claims Aldi is making. I shop there, and initially I saved a lot, but lately I find their prices very similar to those of their opposition and I suspect if I counted rewards I might find I'm just as well off shopping at Coles or Woolies. There are some great specials at Aldi from time to time. I recently got a brilliant deal on a phone plan! But the every day prices are slowly creeping up and up to match their opposition.

    I like Rewards as an extra bonus and a kind of forced saving. I save them up until my Christmas shop and then exchange them for gift cards to use to buy gifts. Or I might use them if I'm travelling. I also use credit card advantages to get free travel insurance and extended warranties, but I am careful to examine the costs of these benefits and make sure I'm really gaining an advantage.

    I would never let rewards of any kind dictate my buying habits. I suspect it's the ''I might win'' mentality that drives a lot of poverty. Some people let the promise of gain drive them to buy up big for rewards; gamble; buy lottery tickets, etc. When they don't win, they discover that their money is gone and they are poor. It's never their fault - always the fault of the party that offered the incentive to overspend.

    As for Aldi - one person I know wouldn't shop there because they didn't give free bags. The change in bag policy drove a change of preference. Now he's an Aldi fan. If they keep their prices lower, they will continue to prosper. I don't think this nonsense argument about rewards helps their cause though.


    Join YOURLifeChoices, it’s free

    • Receive our daily enewsletter
    • Enter competitions
    • Comment on articles