Princess Cruises named Australia’s most trusted cruise operator

Font Size:

Princess Cruises has been voted the most trusted cruise operator, according to more than 3000 participants in the annual Reader’s Digest Trusted Brand Survey.

While the announcement is proof of a superb reputation and delivery of a superior cruising experience for Princess Cruises’ customers, it also comes amid an ongoing special commission of inquiry and investigation into the vessel Ruby Princess.

princess cruises ship in alaska

The survey was conducted weeks before Ruby Princess arrived in Sydney on 8 March.

Princess Cruises has announced to the world that it welcomes the Ruby Princess inquiry, having taken out a full-page newspaper ad with president Jan Swartz saying: “Princess welcomes the inquiry and appreciates the premier’s [Gladys Berejiklian’s] statement of an independent inquiry that will leave no stone unturned.”

Reader’s Digest said the results are a “truly accurate measurement of Australian consumer sentiment”. According to Mumbrella, while the data was collected in January, the accompanying report was completed in recent weeks.

“While COVID-19 has certainly changed the marketplace, and the way we go about being consumers, other things remain the same when it comes to our relationships with brands,” said editor-in-chief of Reader’s Digest Louise Waterson.

“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise.

“In terms of this current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”

P&O Cruises was awarded ‘Highly Commended’ in the cruise operators category.

In 2019, YourLifeChoices members also voted Princess Cruises as the most trusted cruise operator for baby boomers.

Have you ever sailed with Princess? How was your experience?

If you enjoy our content, don’t keep it to yourself. Share our free eNews with your friends and encourage them to sign up.

RELATED LINKS

Comprehensive guide to cruise line coronavirus cancellation policies

Holland America Line guests can now cancel any cruise departing through 31 May 2020 for any

Which cruise ships have the best onboard dining experiences?

Theresa loves her food and wants to know which cruises scoop the dining awards.

The top five cruise lines most preferred by baby boomers

Baby boomers choose their favourite cruise lines.

Written by Leon Della Bosca

Leon Della Bosca is a voracious reader who loves words. You'll often find him spending time in galleries, writing, designing, painting, drawing, or photographing and documenting street art. He has a publishing and graphic design background and loves movies and music, but then, who doesn’t?

Contact:
LinkedIn
Email



SPONSORED LINKS

Sign-up to the YourLifeChoices Enewsletter

continue reading

Finance

Ambulance costs around Australia

There should be no hesitation when you have to call an ambulance in an emergency situation, but some people rushed...

News

Four tell-tale signs that you may have a blood clot

A blood clot is a clump of cells and protein in your blood. Blood clots form to slow down bleeding...

Finance News

How much you can save on electricity in your home state

As we prepare to head into the colder winter months, there is good news for those worried about heating costs...

COVID-19

What is thrombocytopenia, and why did it stop the AstraZeneca jab?

Anthony Zulli, Victoria University; Maja Husaric, Victoria University; Maximilian de Courten, Victoria University, and Vasso Apostolopoulos, Victoria University Australia's medical...

Wellbeing

Ways to manage death anxiety

Winston Churchill once said: "Any man who says he is not afraid of death is a liar." But while it's...

Food and Recipes

Rick Stein's Autumn Vegie Soup

"One of the rather pathetic realities of the fact that so many of the restaurants in France are disappointing these...

Government

Australians give big thumbs down to the public service

Only 27 per cent of Australians believe the public service acts in the public interest and only 22 per cent...

Brain health

Normal tension glaucoma linked to cognitive impairment

Australian researchers say they have established a link between the eye condition glaucoma and cognitive impairment, the state that often...

LOADING MORE ARTICLE...