New campaign urges Australians to take an epic holiday

The next phase of Tourism Australia’s Holiday Here This Year campaign features ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.

The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.

Federal tourism minister Dan Tehan said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one.

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“This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism,” Mr Tehan said.

“Australians typically spend more overseas than foreign tourists spend in Australia, so we want Australians to treat their domestic holiday this year like an overseas trip.

“The net impact of Australian tourist spending in Australia was a positive benefit to the economy of around $7.5 billion in the December quarter; and in 2019, holidays of five nights or longer contributed $31.8 billion to the economy.

“Every epic holiday that we take in our own backyard delivers a significant shot in the arm for our tourism businesses, workers and communities,” Mr Tehan said.

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Tourism Australia managing director Phillipa Harrison said the new campaign sought to encourage Australians to take the opportunity to book an epic holiday, especially as there were limited opportunities to do so in the past year.

“This latest phase of our Holiday Here This Year campaign is focused on reminding Australians of some of the big adventures that can be had when exploring the many destinations, landscapes, and natural wonders that make Australia truly awe-inspiring,” Ms Harrison said.

“With a backyard as vast as ours, Australians are spoilt for choice when it comes to epic destinations and holiday experiences.

“We have a reef so big you can see it from space, the world’s greatest rock formation, and mountain ranges that dominate over three states, and more.

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“To make the most of these epic holiday opportunities, we’re urging Australians to take a bigger break of five days or more and explore those parts of the country that are especially reliant on international visitors.

“Taking a longer break is not only good for our personal wellbeing but also for Australia and the many communities and businesses that rely on tourism,” Ms Harrison said.

The new campaign highlights incredible holiday destinations, including the Great Barrier Reef (QLD), Litchfield National Park (NT), Purnululu National Park (WA), Namadgi National Park (ACT), Kangaroo Island (SA), Bondi Beach (NSW), and the Otways (VIC), as well as other destinations across the country.

Will you be taking a longer than usual holiday in Australia this year to make up for not being able to travel overseas?

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Written by Ben



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