Fiji: Where happiness finds you

I have to admit, I’m a sentimental beast at the best (and often, worst) of times, so when I saw this brief one-minute video, it gave me goose bumps.

Opening with a gently humming mother holding her baby on a beach, this simple, yet emotionally charged commercial is part of a new wave of promotions for Fiji Tourism.

Featuring Fiji’s pristine environment as a backdrop for it’s incredibly hospitable and happy people, this video certainly highlights the nation’s bula spirit.

‘Bula’ is a way Fijians say ‘hello’. According to Go Fiji, the full saying is “Ni sa bula vinaka” (pronounced as nee-sahm-bula-veenaka) which equates to “wishing you happiness and good health”.

The nation’s new tourism slogan is ‘Fiji: Where happiness finds you’. We think this video gets the campaign off to a flying start.

Here’s a behind-the-scenes look at how a tourism board works with agencies to create such effective campaigns.

Have you been to Fiji? Would you recommend a visit to our members?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.


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