Innovative campaign to inspire future travel to the Sunshine Coast

Font Size:

Even the name Sunshine Coast promises the perfect holiday, but there’s so much more to this stunning Queensland region than a name, and that’s exactly what an innovative new campaign hopes to project in order to inspire future travel to the area once restrictions are lifted.

“A Taste of Escape uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensory sensations through a wide range of sounds that capture the essence and richness of the Sunshine Coast’s experiences and attractions,:” says a Visit Sunshine Coast release.

From beaches to the everglades, the hinterland and surrounding wilderness to some of the region’s most famous attractions, the campaign hopes to provide a ‘taste’ of what the destination offers and to inspire overnight stays once travellers are allowed out again.

From 12 June, travellers will be able to visit the Sunshine Coast from a 250km radius, stretching from Bundaberg in the north, Toowoomba in the west and the NSW border in the south.

For now, it’s day trips only within a distance of 150km.

The A Taste of Escape campaign will feature on Visit Sunshine Coast’s Facebook and Instagram social media channels, enabling visitors to experience and identify the distinctive sounds of the region.

Here’s a sample. 

A special microsite – www.atasteofescape.visitsunshinecoast.com – has also been launched and the campaign has been fully adapted for smartphones.

Given the increased time people have spent locked up over the past few months, the new campaign aims to satisfy a pent-up desire to reconnect and get back in touch with nature.

“With travel restrictions currently in place our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” said Visit Sunshine Coast chief Simon Latchford.

“The sensory element will help engage with people who are thinking about an escape after spending so much time in lockdown.

“The A Taste of Escape microsite will feature an extensive collection of Sunshine Coast imagery as well as stories about the people and places that make our region special.

“While we expect our wide-open spaces and natural attractions to be a particular drawcard for future travellers, our campaign will be equally about encouraging visitors to support local businesses and tourism operators that will progressively open over the coming months.

“As we move towards the next stage of travel in Queensland, we will announce more details on accommodation and product that will be available for visitors to experience during their stays.

“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”

Can you wait to get to the Sunshine Coast? Where is the first place you aim to go once restrictions are lifted?

If you enjoy our content, don’t keep it to yourself. Share our free eNews with your friends and encourage them to sign up.

Join YourLifeChoices today
and get this free eBook!

Join
By joining YourLifeChoices you consent that you have read and agree to our Terms & Conditions and Privacy Policy

RELATED LINKS

Sunshine Coast celebrating 50th anniversary with special events

On 1 August 1967, the Sunshine Coast officially came into being.

Where to escape the crowds in Queensland

Where to go when the ‘no vacancy' sign is hung out at the popular Queensland spots.

Why the Sunshine Coast hinterland is Queensland's best-kept secret

The food is top class and the people are warm and welcoming.

Written by Leon Della Bosca

Leon Della Bosca is a voracious reader who loves words. You'll often find him spending time in galleries, writing, designing, painting, drawing, or photographing and documenting street art. He has a publishing and graphic design background and loves movies and music, but then, who doesn’t?

Contact:
LinkedIn
Email

3 Comments

Total Comments: 3
  1. 0
    0

    We have made a reservation for a stay on the Sunshine Coast, which we love, at the end of October 🙂 BUT, if ‘things’ are still the same, for this Over 70 couple, we shall not hesitate to cancel and wait a bit longer. No worries 😉


FACEBOOK COMMENTS



SPONSORED LINKS

continue reading

COVID-19

Research shows vaccine willingness in Australia is high

COVID-19 vaccination has finally started, but the program will only work if a large enough proportion of the population agrees...

Fitness

These seven tips are vital for healthy ageing

We're all living longer than ever, so it's a good idea to think about how you can help yourself stay...

Lifestyle

Thinking of hiring a cleaner? Here's what you need to know

Busy lives and longer working hours mean today's householders have even less time for domestic chores, and many are turning...

Technology

How can the dead send emails? The ethical dilemma of digital souls

Patrick Stokes, Deakin University Tim Hart was sitting on his couch one evening in November 2011 when he got an...

Health news

Australians want to die at home - but do we achieve that goal?

How do you want to die? More than 70 per cent of Australians want the end to come at home,...

Retirement

Rise in 'grey divorces' sparks warning from legal experts

More Australians are divorcing later in life, leading to "unique, confusing and overwhelming" challenges for couples aged over 50. The...

Entertainment

Friday Funnies: Short jokes for the shortest month

February flies by too fast, just like these short but sharp jokes. What is the recipe for Honeymoon Salad?Lettuce alone...

Health

The four types of hearing loss explained

Research indicates that one in six Australians has some form of hearing loss.  Hearing loss refers to reduced hearing, which...

LOADING MORE ARTICLE...