Qantas releases new I Still Call Australia Home ad

children's choir lined up on shoreline of pink lake

More than 35 years after the first I Still Call Australia Home advert, Qantas has released a moving new version. This three-minute ad is more like a short film, highlighting stunning locations around Australia from the Hutt Lagoon in WA to the jagged cliffs of Cape Raoul in Tasmania. The second half focuses on emotional family reunions as more and more people are travelling further overseas to visit loved ones.

The vocals are from a new generation of the Australian Girls Choir together with the National Boys Choir, the Gondwana Choir and some of Australia’s most loved celebs.

Read: Qantas announces plan to reward sustainable frequent flyers

Qantas CEO Alan Joyce said the new ad will provide a boost to Australia’s tourism industry recovery.

“The last major Qantas advert came as the country was rolling up its sleeves to be vaccinated so we could all reconnect, and it really struck a chord,” he said.

Watch the moving advert here:

To learn more about the campaign and view behind the scenes footage, visit here.

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Written by Ellie Baxter

Writer and editor with interests in travel, health, wellbeing and food. Has knowledge of marketing psychology, social media management and is a keen observer and commentator on issues facing older Australians.

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