Drive North Queensland website launched

One positive that’s come from international border closures is the chance to fall in love with exploring Australia by road.

Packing up the car and adventuring like never before – a road trip is the perfect way to discover what’s in our own backyard.

Read: Southern Queensland country road trips to get your engine revving

Now, a dedicated website showcasing the diverse drives in North Queensland has been launched on the back of a huge year for drive tourism. The Drive North Queensland website features iconic itineraries in Tropical North Queensland, Outback Queensland, Mackay, the Whitsundays and Townsville as part of a partnership between the tourism organisations for each of the five regions.

Drive North Queensland is a strong partnership between Tourism Tropical North Queensland (TTNQ), Mackay Isaac Tourism, Tourism Whitsundays, Outback Queensland Tourism Association and Townsville Enterprise.

The Drive North Queensland website features Tropical North Queensland itineraries such as the Great Barrier Reef Drive and drives in Outback Queensland, Mackay, the Whitsundays and Townsville.

“With the extraordinary investment by Australians in four-wheel drives and camper trailers over the past 18 months, the drive market is anticipated to remain strong long after the pandemic,” says TTNQ chief executive officer Mark Olsen.

Read: Travel SOS: A road trip across three states

“Drive tourism is of great benefit to regional areas as it brings the visitor economy to smaller communities away from the major centres.

“The collaboration between five regional tourism organisations will ensure travellers discover just how diverse the north of the state is and encourage repeat visitation as people realise that one drive holiday is never enough,” says Mr Olsen.

“The website will continue to expand with updated itineraries while visitors will be encouraged to share their travels using #drivenorthqueensland and to follow the new Drive North Queensland social platforms.”

Read: How to ensure your car is in tip-top shape for a road trip

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