Tourists flock to our fair shores

Tourism Australia has just shared some very positive news for Australian tourism, with inbound traveller numbers for the year ending March 2018 up six per cent on the global average.

Leisure and visiting friends and relatives (VFR) tourism are the leading drivers, with visitors mainly coming from China, Hong Kong, South Korea, Taiwan, the USA and Canada. Latin America is becoming a significant source market, while the number of tourists from Europe and the UK have dwindled slightly.

So, why this recent boom?

Tourism Australia has splashed out on marketing coastal and aquatic tourism, of which, being an island, we sure have plenty to offer.

It’s also spent big money promoting our burgeoning culinary scene. Well, burgeoning to the rest of the world – we’ve known about this for years!

The air routes servicing Australia have also expanded, especially from China and new low-cost carriers bringing tourists from other Asian countries.

Australia is also a safe and stable destination, which doesn’t hurt our cause; in fact, it’s the strongest motivating factor for tourists looking for a low-risk yet exciting holiday.

A surge on social media marketing and strong visiting journalist programs have also led to favourable media coverage worldwide. Think of the recent Crocodile Dundee promotion: while it was the cinematic equivalent of fake news, it certainly got the world’s attention. Missed it? Watch the trailer and see what all the fuss was about.


So, how happy are you that the rest of the world is learning about our happy home? Or would you like to keep us a secret for a little longer?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.


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