Victoria open for business

Information supplied by Visit Victoria

Victoria’s most popular travel destinations are open, safe and continuing to welcome visitors, says Visit Victoria. The bushfires affecting Victoria, Australia, are limited to two of the state’s twenty-one tourism regions, East Gippsland and High Country – located over 100 miles from Melbourne. While travelers are advised not to visit these areas until further notice, many key destinations are open and need the support of visitors more than ever.

“While some parts of the state are experiencing challenging conditions, many regional destinations have not been impacted and are welcoming visitors. This includes Ballarat, The Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, the Grampians, Daylesford, Geelong and the Bellarine Peninsula, the Murray region and West and South Gippsland, including Wilsons Promontory,” said Visit Victoria chief Brendan McClements in a statement issued on 8 January 2020.

“In the weeks and months to come, our priority will be to ensure communities, visitors and tourism operators who have been affected by the bushfires are supported, as well as continuing to support other regions which have not been impacted.”

Victoria’s capital city, Melbourne, remains open for business, welcoming visitors to experience its eclectic bars and restaurants, world class shopping and dynamic arts and culture scene ranging from the street art-filled laneways and renowned National Gallery of Victoria to a vibrant roster of live music performances – the city is home to the most music venues per capita in the world. Many of Victoria’s other emblematic tourism hubs also remain unaffected and continue to offer visitors incredible tourism experiences. From the stunning coastal views along one of Victoria’s most scenic drives, the Great Ocean Road Touring Route – home to surf capital Torquay, the iconic 12 Apostles, and historic fishing village Port Fairy – to over 200 cellar doors in Victoria’s world-class wine regions Yarra Valley, and Pinot Coast.

Travellers seeking to support the Australian bushfire recovery efforts have many avenues to get involved. Donations can be made to the Victorian Bushfire Appeal as well as the Bushfire Emergency Wildlife Fund – organized by Zoos Victoria – to raise much-needed funds for emergency veterinary care and scientific intervention (such as exploring supplementary feeding for the animals who have survived, but whose habitats have been destroyed by the bushfires). One of the most powerful and unexpected ways to make a true impact, however, is to continue to visit.

For the most up-to-date bushfire information, visit

For additional bushfire safety tips, visit Victoria Bushfire Updates.

This article appeared on PR Newswire on 20 January 2020

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Written by Leon Della Bosca

Publisher of YourLifeChoices – Australia's most-trusted and longest-running retirement website. A trusted voice on Australia's retirement landscape, including retirement income and planning, government entitlements, lifestyle and news and information relevant to Australians over 50. Leon has worked in publishing for more than 25 years and is also a travel writer and editor, graphic designer and photographer.

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