Brought to the brink of closure by COVID-19, Virgin Australia is back and brings with it a feelgood ad campaign that will make you feel like dancing.
The new ad stars 12-year-old Aussie schoolgirl and 2020 America’s Got Talent finalist Annie Jones who fully illustrates the excitement many Virgin loyalists feel about the airline returning to Aussie skies.
The ‘You can’t keep a good thing down’ campaign, set to the soundtrack of INXS’s hit What You Need, is all about bringing to life the excitement of flying with the airline again.
“As state and territory borders safely reopen and more Australians consider travelling, we wanted to show our guests how they’ll feel to finally enter the airport again to go on that holiday they’ve been dreaming of, to conduct business or to reunite with family and friends, and this campaign certainly captures that,” said Virgin’s general manager of brand and marketing, Michael Nearhos.
“You Can’t Keep a Good Thing Down has two meanings: it’s not only a nod to Virgin Australia looking to the future, but it’s also about giving travellers confidence that, after a period of uncertainty, the Virgin Australia they know and love is up there flying again, and here to stay.
“Annie has got this amazing, vibrant, and warm personality, and an infectious zest for life, which is a really great fit for our brand, and we know Australians will fall in love with her just like we did.”
Are you happy to see Virgin back in the sky?
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