We love Vilnius' new travel campaign

Last year, Vilnius’ the now infamous ‘G-spot of Europe’ campaign won best destination campaign at the International Travel and Tourism Awards in London.

With the tagline ‘Nobody knows where it is, but when you find it – it’s amazing’ and a series of videos showing ‘ecstatic’ tourists, the campaign attracted both positive and negative attention – but attention nonetheless to the Lithuanian capital.

Vilnius’ latest ad campaign pokes fun at anyone who doesn’t know where it is. Which is, as the video suggest, most people.

The new campaign, though less risqué, is equally as cheeky – and we love it. Do you?

Learn more about this amazing place at www.whereisvilnius.com.

Did you know where Vilnius was? What do you think of this new video?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.


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