Travel Vision: Vilnius’ new campaign is less risqué but equally as cheeky

Last year, Vilnius’ the now infamous ‘G-spot of Europe’ campaign won best destination campaign at the International Travel and Tourism Awards in London.

With the tagline ‘Nobody knows where it is, but when you find it – it’s amazing’ and a series of videos showing ‘ecstatic’ tourists, the campaign attracted both positive and negative attention – but attention nonetheless to the Lithuanian capital.

Vilnius’ latest ad campaign pokes fun at anyone who doesn’t know where it is. Which is, as the video suggest, most people.

The new campaign, though less risqué, is equally as cheeky – and we love it. Do you?

Learn more about this amazing place at

Did you know where Vilnius was? What do you think of this new video?

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Written by Leon Della Bosca

Leon Della Bosca is a voracious reader who loves words. You'll often find him spending time in galleries, writing, designing, painting, drawing, or photographing and documenting street art. He has a publishing and graphic design background and loves movies and music, but then, who doesn’t?


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