At an event in California last week, Apple announced three new iPhones and a new improved Apple watch will be on sale just in time for Christmas.
The surprise of the event was the addition of the iPhone XR, a smartphone with a 6.1-inch screen placing it size-wise between the iPhone 8 and 8 Plus.
The new iPhone models will come with additional camera improvements already standard in Samsung and Huawei smartphones in Portrait Mode, allowing for greater customisation of a photo once it is taken.
Rumours before the release of the new iPhone models suggested that Apple would be looking to decrease the overall cost of their smartphone range, but that doesn’t seem to have been correct, with the iPhone XS starting from $1629 for the 64GB model.
The release of the Apple Watch Series 4 is being heralded as the best release of the event, with the announcement of a significantly larger 44mm watch with several new improvements and features.
What do you think? Is it just business at usual with Apple? Will you consider buying an Apple Watch in the future?