Tigerair’s new ad campaign

There are many good reasons to travel, ranging from the philosophical – such as betterment of the self and learning about new cultures, to the purely indulgent, such as experiencing opulent luxury hotels and seeking decadent days in paradisiacal parts of the world.

But we reckon Tigerair’s new ad campaign nails the best reasons for travel.

Simply titled ‘Go for it’ the new campaign highlights Tigerair’s affordability, making it the ultimate carrier for travelling for any reason at all.

From birthday parties to funerals, special events or simply to visit a friend, you can’t deny that Tigerair’s rates make it incredibly affordable to fly almost anywhere in Australia for any reason.

The campaign was created to encourage people to travel because they can.

“At its heart, the campaign is about seizing the moments that matter, so Tigerair can connect you with your family and friends at any time,” said Tigerair Chief Executive Merren McArthurn.

“Once upon a time, flying was a luxury, but with Tigerair you can go interstate for a weekend away, you can go because you need a break from the everyday, you can go to see friends for dinner, or you can go for no reason at all.”

Have you flown with Tigerair? How do you rate the experience? Do cheap rates make it easier for you to travel? Are you happy to forgo luxuries for the experience once you land?

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Written by Leon Della Bosca

Leon Della Bosca has worked in publishing and media in one form or another for around 25 years. He's a voracious reader, word spinner and art, writing, design, painting, drawing, travel and photography enthusiast. You'll often find him roaming through galleries or exploring the streets of his beloved Melbourne and surrounding suburbs, sketchpad or notebook in hand, smiling.


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