Record traffic growth

June 2016 was a huge traffic month for YourLifeChoices with over 270,000 Unique Visitors and over 1.46 million page impressions. This made it the highest traffic month of the year so far and represents the continued solid growth of Australia’s premier destination for retirement content.

The site has enjoyed a 13% year-on-year increase in UVs and a massive 24% increase in PIs. The active and engaged subscriber database has also increased 10% year-on-year to date. 

June’s record traffic was achieved through the team’s continuing expert analysis of the retirement topics that matter most to our readers, and a cheeky health article to lighten the mood! This resulted in the top articles of the month being:

  1. Is Centrelink checking your bank account?
  2. How do I know which concession card I am eligible for?
  3. Deeming rates in detail
  4. Has Brexit ruined your retirement?
  5. How farting is good for your health

Hitwise reports that across quarter two, there were over 2 million visit to the site. These visitors are highly engaged, with an average weekly visit time of over 6 minutes, double that of our competitors in the mature market.

Our audience continue to enjoy the targeted content we produce to help simplify retirement and give them the facts and information they require. Christine Birgit Lounder via Facebook commented: “I do enjoy my daily fix of YourLifeChoices. There is always something of interest whether it’s to do with travelling or managing your health choices. Great tips for using my iPhone too!”

And Publisher Kaye Fallick says that there is plenty more to come for readers and advertisers alike: “FY16 was a huge year for YourLifeChoices. I am so proud of the team for achieving the traffic gains we have and cementing our position as the premier destination for retirement content in Australia. We will continue to produce unbiased content that helps retirees and pre-retirees understand their retirement options and the retirement matters that directly affect them. We also will continue to evolve our research and advertising solutions to help our clients reach this audience in new and innovative ways.”

With FY17 now upon us, it’s the perfect time to get to know YourLifeChoices better. YourLifeChoices is a specialist in producing engaging and targeted content for the Over 50’s market in Australia. Contact us to find out more.

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Written by Lara Gray

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