HomeLifeFashionThe age-neutral fashion campaign

The age-neutral fashion campaign

More often than not fashion campaigns are in the press for all the wrong reasons. But thankfully the latest campaign from Australian label Blue Illusion is an exception to that rule.

Featuring none other than 94-year-old Iris Apfel, the campaign is cleverly titled Ageless. Iris, a native New Yorker, shot to fashion stardom after her eccentric costume jewellery was exhibited at The Costume Institute in 2005. She was also the subject of a Documentary titled Iris which premiered at the New York Film Festival in 2014.

Living proof that style is eternal, Iris is the perfect example of the fact that you can look fabulous at any age. Blue Illusion co-founder Donna Guest believes Iris, who was chosen for her strength as well as her eye-catching and effortless chic, allows people to feel comfortable in themselves by showing that style doesn’t end with youth. “Iris makes it okay and a non-issue to embrace your age. I think she allows older women to feel good about themselves, to know that you can feel and look good as you age.”

Blue Illusion’s Ageless campaign for Autumn/Winter 2016 not only features Iris in some images that put some artwork to shame, but also hears her speak on accessories, denim and ageless style across a series of three videos.

When it comes to fashion and age Iris believes that “fashion you must buy, but style you possess.” Adding, “It is hard to define, but I don’t think style has any age, it [style] is a matter of attitude.” And that “You can have the most beautiful clothes in the world, but if you have no style, it is just stuff.”

Why not take a look at some of the images from Blue Illusion’s Ageless campaign below and tell us what you think? What are your thoughts on the subject of fashion and age?

Hear Iris’s wise words on:



Ageless Style

And find out more at Blue Illusion.

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YourLifeChoices Writers
YourLifeChoices Writershttp://www.yourlifechoices.com.au/
YourLifeChoices' team of writers specialise in content that helps Australian over-50s make better decisions about wealth, health, travel and life. It's all in the name. For 22 years, we've been helping older Australians live their best lives.
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